« The Long Tail Of Search | Main | Search Illustrated: Six Simple Steps For Local Optimization »
Sep. 18, 2007 at 9:27am Eastern by Greg Sterling
Internet Yellow Pages Flex Local Search Muscle
The Yellow Pages Association put out a press release, supported by comScore data, that shows very healthy growth and usage of online yellow pages sites. Previously TMP Directional Marketing released findings from a consumer study that showed, among other things, that local search and yellow pages sites have some of the most qualified traffic on the Internet: 82 percent of users made a contact and 61 percent went on to make an in-store purchase.
Among the data from the YPA release were the following:
--Average # of monthly IYP searchers up 46 percent: 63.1 million IYP searchers per month in 2006, compared to 43.2 million IYP searchers per month in 2005.
--IYP represented 35 percent of total local commercial searches in 2006, up from 34 percent in 2005.
--2007 IYP search queries up 14 percent: consumers conducted more than 1.85 billion IYP search queries in the first six months of 2007 compared to 1.62 billion in the first six months of 2006.
I have more on the YPA data on my personal blog Screenwerk.
|
Like The Story? Vote For It On Yahoo Buzz!
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds) |
Subscribe To Our Search Feed!         
|
| Share & Bookmark This Story! |
By Greg Sterling
Permalink
Jump To Comments
See Related Stories In: Search Engines: Maps & Local Search Engines, Stats: General
