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Oct. 2, 2007 at 8:42am Eastern by Barry Schwartz
Microsoft Picks Up Jellyfish Shopping Search Engine
Microsoft has announced the acquisition of a comparison shopping engine named Jellyfish.com.
Microsoft believes that Jellyfish's technology "has some interesting potential applications" that they can make a "key component" of Live Search.
Jellyfish.com takes a bit more of a social approach to comparison shopping by enabling shoppers to sign up and create a profiles.
Here is an example of one profile, themadhatter. You can connect with shopping buddies, earn badges, guru points, referrals and much more. Here is a screen capture of this user's profile (you can click on it to view a larger image):
More coverage at Techmeme.
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By Barry Schwartz
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See Related Stories In: Microsoft: Business Issues, Microsoft: Live Search, Search Engines: Shopping Search Engines
