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Oct. 5, 2007 at 1:20pm Eastern by Danny Sullivan
Yahoo's Paid Shortcuts Now Labeled As Sponsored
Back in July, our Yahoo Shortcuts For Sale? article covered how Yahoo was selling some of its Yahoo Shortcuts units without -- to us -- enough disclosure. Looks like Yahoo's seen the light and now is using a "Yahoo Sponsored Shortcuts" label on these. Scott Hendison spotted the change here. Thanks, Yahoo. Here's the before:
And after:
See the "Yahoo! Sponsored Shortcut" text at the very bottom? That's where the change was made.
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By Danny Sullivan
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