SearchCap: The Day In Search, October 5, 2007

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Oct. 6, 2007 at 1:11am Eastern by Danny Sullivan

SearchCap: The Day In Search, October 5, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Mines Mobile Queries, Finds Longer Strings, More Searches, And More Clicks
Gary Price at ResourceShelf points us to an intriguing article appearing in the IEEE Computer Society's Computer Magazine about mobile search at Google. In the piece, two researchers at Google dissect and mine mobile query logs from WAP-based searches coming through a single (unnamed) U.S. carrier. One million "page view...
Yahoo's Paid Shortcuts Now Labeled As Sponsored
Back in July, our Yahoo Shortcuts For Sale? article covered how Yahoo was selling some of its Yahoo Shortcuts units without -- to us -- enough disclosure. Looks like Yahoo's seen the light and now is using a "Yahoo Sponsored Shortcuts" label on these. Scott Hendison spotted the change here....
SMX Events In Argentina & Chile Later This Month
The Search Marketing Expo conference series bows in Latin American with events later this month in Argentina and Chile. SMX Buenos Aires will be held October 24. The event features keynote presentations from Google, Yahoo's Ricardo Baeza-Yates on webspam and search, and a presentation on preventing click fraud from Dr....
Free Webcast Next Thursday: Leveraging All Search Marketing Channels
How does your search marketing campaign measure up? Is your SEO strategy aligned with your paid search strategy? Are you taking advantage of shopping feeds? Are you expanding into global and mobile search? Are you coordinating and optimizing your efforts across these different areas to generate the greatest return? Please...
Searcharazzi: The Googlers (Definitely) Do Not Wear Prada
While Google events are a known entity for those in the search crowd, the rest of the world is now getting a taste. In an effort to craft more targeted events, parties now focus on a single vertical. From a sales perspective, this most certainly makes sense. However, the...
Online Ad Revenues Reach $10 Billion In First Half Of 2007, Search Remains Largest Single Category
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released online advertising figures for the second quarter and the first six months of 2007. For the first time, revenues exceeded $5 billion in a single quarter and first half revenues reached $10 billion, compared with $7.9 the previous year. Year-over-year growth...
How We Navigate Our Online Landscape
At Search Engine Strategies in San Jose this August, I had the good fortune of being able to share a panel with Nico Brooks from Atlas. I've always admired Nico as one of the more strategic thinkers in this space and feel a kindredship, both through our love of...