SearchCap: The Day In Search, October 11, 2007

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Oct. 11, 2007 at 3:52pm Eastern by Barry Schwartz

SearchCap: The Day In Search, October 11, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Microsoft Now Serving Digg's Ads
Chris Winfield reports that Digg is now featuring ads from Microsoft adCenter. Digg and Microsoft announced a partnership back in July 2007 and this is one of the first visible steps of that partnership. We expected then that the switch over from Google AdSense ads to Microsoft ContentAds would be...
Yahoo After Facebook Again?
By now the story of how Yahoo came close but then lost the chance to buy Facebook for $1 billion last year is a famous Silicon Valley tale. But is a sequel in the works? Kara Swisher over at All Things Digital says yes. Yahoo is seriously considering an investment...
Make That Google Jets: Google Founders Add A Boeing 757 To Their Fleet
Google Founders Pick Up Another Big Plane from the New York Times confirms last week's Valleywag report that Google's cofounders have added a Boeing 757 to their current air fleet. Yes, the Google founders already have a Boeing 767 and a helicopter, so they decided it was time for another...
Survey: Search Now Top Resource For Local Information
Local SEM firm WebVisible and Nielsen last year surveyed U.S. consumers about their local search behavior. There were some very interesting and striking findings. For example, 51% of users were doing category searches for local businesses without a geographic modifier. Today findings from a second wave of that survey were...
Google's DoubleClick Acquisition Likely To Be Approved
Google-Doubleclick deal seen winning approval from Reuters reports that some antitrust experts believe that Google will win the right to acquire DoubleClick. The Federal Trade Commission is reviewing the details of the acquisition, but even with the opposition from Microsoft, Yahoo and privacy advocate groups, the deal seems likely to...
Google Maps Adds "Community Maps" To Default Map Searches
The Google LatLong Blog announced that Google Maps is now displaying "community map" results by default for your map queries. These are maps and map points made through the Google My Maps feature....
Which Google Products Should A Small Business Use? (Part Two)
Google offers a variety of products beyond its traditional search engine, and many of those products could help a small business owner grow an online business. Even more enticing is the fact that many of Google's products are free. But that doesn't necessarily mean a small business should use...
Google Checkout Googler Benjamin Ling Checkouts To Facebook
Back in June, Justin Rosenstein -- a Google product manager -- generated some buzz when he left for Facebook with an email calling it "The Google Of Yesterday." Today, news that another Googler has gone over, this time Google Checkout product manager Benjamin Ling. Netly News has more details, and...