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Oct. 29, 2007 at 2:17pm Eastern by Barry Schwartz
Microsoft adCenter Adds Instant Editorial Reviews & More
The adCenter Blog announced new changes that have been implemented in the adCenter console. The changes include a real time editorial ad feedback feature, changes to campaign management features, and additional reporting upgrades.
The largest change was the immediate editorial feedback on keywords or ads you create in the adCenter console. In short, Microsoft seemed to have added validation on certain fields to save both you and ad support some time. The validation checks to make sure you filled out all required fields, that you did not exceed character length limits, and your display and destination URLs are formatted correctly.
Campaign management changes includes a new daily budget option, a default dynamic text option, and a new campaign import feature that is now compatible with AdWords Editor output.
The reporting changes include the ability to access recent reports and report template,
a drag and drop to re-order custom report columns option, and a totals and averages at the bottom of the reports.
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By Barry Schwartz
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