SearchCap: The Day In Search, October 30, 2007

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Oct. 30, 2007 at 3:57pm Eastern by Barry Schwartz

SearchCap: The Day In Search, October 30, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

SMX West Is Coming! Ready To Speak?
February 26-28, 2008 is an important date for Search Engine Land. That's when we'll be holding Search Marketing Expo West, the first "big" show in our SMX conference series. This will be a multi-day, multi-track event designed search marketers of all levels. I'll be posting the agenda in mid-November and...
Microsoft's Web Analytics Product Project Gatineau Now In Private Beta
The Microsoft adCenter blog has announced a private beta of their web analytics program: Project Gatineau. The blog entry notes that features include: Click and visitor tracking reports Marketing campaign reporting and conversion tracking Unique demographic and geographic information from your site visitors If you want to try it out,...
Zillow Direct Ads Turn Site Into Dynamic Ad Platform
Zillow has always seen itself as a media company. The real estate site, which launched in early 2006, has continued to ad features and listings that are very real-estate centric. But with the introduction of its "DirectAds" program it has become something else -- a site that uses its considerable...
Google Phone (Or OS) Ready To Launch: Mobile 'Maka-Maka'
In what now has become an almost weekly industry exercise in anticipation and speculation, the Wall Street Journal writes about the forthcoming unveiling of Google's plans for its (Phone/OS) mobile launch ("within the next two weeks"). The interesting new aspect of the piece is the idea of the OS/software as...
Preview Of Halloween & Search Engine Industry
Tomorrow is Halloween and we have already begun seeing some home page designs, easter eggs and custom applications themed for the day. Here is a preview of what we have spotted so far....
I Have The New Version Of Gmail, Do You?
The Gmail Blog has announced they have been making structural changes to the Gmail code base to make Gmail iterate faster and share components with other Google applications such as Google Groups, Page Creator, and Contact Manager. How do you know if you have the new Gmail? If you login...
Australia Gives Google OK On DoubleClick Deal
Australia regulator clears Google-DoubleClick deal from Reuters reports the Australian competition regulator will allow the Google acquisition of DoubleClick. The commission said on Tuesday that Google and DoubleClick were not close competitors in the ad serving space. Now Google has to hear decisions from Europe and America....
The Importance Of Keeping It Up: Have Hosting Viagra!
...er, your web site, that is.... A few weeks ago at SMX Social Media, presenter after presenter (myself included) stressed the importance of making sure your hosting would be able to handle the effects of a strong viral campaign. The message was simple: "If you're going to target Digg,...
Are You Endorsed By The Search Engines?
Each of the major search engines has a certification program that an individual or agency can use to show their accreditation status to prospective clients. While it takes a bit of time and effort to achieve accreditation with Google, Yahoo, and Microsoft, there are several important ways in which...
Search Illustrated: Keyword Research (Part 2)
In part 2 of our 3-part series, today's infographic details an essential element of keyword research: exploring conversations that are happening on the web. By combing through competitive and industry websites, relevant blog postings, and popular tag sites, new phrases are discovered and search frequencies can be determined....