SearchCap: The Day In Search, November 5, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

SMX London: A Sneak Preview
Last week’s inaugural SMX Sweden was a great success—excellent speakers and great buzz made for a worthwhile couple of days (don’t just take my word for it—check out a Cracking start for SMX Stockholm, SMX Stockholm, having a blast! and this great collection of photos from the event). If you…
Why Many Web 2.0 Developers Are Search Morons
Web 2.0 sites have caught on because they offer slick user interfaces, with cool AJAX effects and lots of user-friendly controls and really useful mashups of content. But many Web 2.0 developers are apparently clueless when it comes to search engine optimization—often to the point where they’re actively harming…
IAC To Split Up, Extends Google Ad Deal Worth $3.5+ Billion
Today is a big day for IAC, Ask.com’s parent company. First they announce they are breaking the company into four publicly traded entities and then they announce they have extended their search ad deal with Google….
Five Ways Link Builders Hurt Themselves
In the wake of the mass hysteria over Google’s recent PageRank decreases, devaluing of certain links and the resulting rankings drop many people experienced, I’d like to offer some perspective and advice. First, my rankings at EricWard.com didn’t drop one spot. And remember my site is 100% devoted to…
Google’s Android Arrives: Not Gphone But An Open Source Mobile Phone Platform
After literally years of anticipation, rumor and increasingly aggressive speculation about a Google Phone, Google has formally announced that the Gphone cometh — sort of. Today, the company has gone public with news of a open source mobile operating system called "Android," named after the company Google acquired in…
SelfServe HyperTargeting Ads From MySpace Launching Today
MySpace To Announce Self-Serve Hyper Targeted Advertising Network from TechCrunch reports MySpace is announcing a new ad platform today at adTech. The new ad platform will enable advertisers to target ads to users based on geography, demographics and user interests. The ad platform seems to be named SelfServe HyperTargeting and…
BuzzLogic Introduces “Conversational Ad Targeting” On Blogs
BuzzLogic started out offering analytics to identify the blogs that were having the greatest influence on particular topics or “conversations” online. Now the company is moving into the online advertising space. In a new product extension, BuzzLogic is enabling advertisers to target text or display ads only any blog within…
Check Out My Yahoo Kickstart Profile & Get Yours
Today, Yahoo launched their new social networking site geared towards college students and alumni named Kickstart. We first wrote about it over here, where we described that this service will help college students looking for jobs connect with alumni who already have jobs and might be hiring. There is more…
Google Releases G.cn For Chinese Users
Google China: What’s Up G? from China Tech News reports that Google has launched their new domain in Google, G.cn. The domain name redirects to Google.cn, but is considered one of the “most important steps that Google has taken for localization in China,” according to China Tech News. Google currently…