SearchCap: The Day In Search, November 6, 2007

« Yahoo CEO Jerry Yang Grilled By Congress On China, Offers Apology | Main | Facebook Tripartite Ad System Launched: Facebook Pages, Social Ads, & Beacon »

Nov. 6, 2007 at 4:09pm Eastern by Barry Schwartz

SearchCap: The Day In Search, November 6, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Jerry Yang, Yahoo's CEO, Testifies In Front Of Congress
News.com has live blogging of the Yahoo! Inc.'s Provision of False Information to Congress held in front of The U.S. House of Representatives today. Jerry Yang, Yahoo's CEO and Michael Callahan, Yahoo's General Counsel stood before congress to give answers on the false information presented to congress over journalist Shi...
Search Illustrated: Keyword Research (Part 3)
Keyword research involves so much more than just looking up search frequencies. Critical factors such as budget restrictions, competition levels, and business strategy must be considered in order to develop a results-driven search marketing plan. Rounding out our 3-part series on keyword research, this week's infographic illustrates what goes...
Google: As Open As It Wants To Be (IE, When It's Convenient)
In two weeks, we've had two "open" initiatives from Google: OpenSocial, to free social networking data from behind the Facebook walled garden and the Open Handset Alliance, to free cell phones from a myriad of complicated mobile OS platforms and carriers who want to restrict features. I've seen some people...
Google's Android Day Two: Here Come The Bears
Yesterday I wrote (with myriad contributions from Danny) a largely bullish overview of Android and the Open Handset Alliance (which sounds like a JK Rowling title I admit). Now, on day two, the bears are coming out. The Wall Street Journal blogs that the "Google Phone" is "A Business-Tech Nightmare...
Report: AOL To Acquire Quigo For $300 Million
There are rumors and reports circulating that AOL is about to add Quigo to its now pretty full roster of online ad networks and technologies, which includes Tacoda, Advertising.com, Third Screen Media, Lightningcast, and AdTech. These entities are the backbone of AOL's "Platform A" integrated online (and mobile) advertising, er,...
Website SEO Health Check Tool
Aaron Wall has released a new tool named the Website Health Check Tool. The tool reviews a site's title tags, descriptions, URLs, and page status codes. It then returns problems the site may have with missing title tags and descriptions, any duplicate title tags or descriptions, www versus non-www issues,...
Alibaba IPO Reportedly As Big As Google's
The New York Times and the Wall Street Journal both report on the IPO and first day of trading for Alibaba.com. The offering was the biggest IPO by any Chinese company and raised an estimated $2 billion. The market capitalization of the company is now nearly $26 billion. Yahoo owns...
Survey Says: No Sites Gained & Many Lost PageRank
SEOmoz reports that after reviewing the PageRank scores of over 30,000 web sites, none of them showed any PR gains and about 4 percent registered a drop after Google's first big wave of PR changes. In a second wave, there were finally some gains....
The Google Drive Domains Find New Home: GDrive Coming Soon?
Gary Price reports that Google has recently moved MyGoogleDrive.com and MyGoogleStorage.com from third party domain name servers to Google domain name servers. Is this a sign that the GDrive (Google Drive) is coming soon? Back in September, we reported that GoogleDrive.com was moved to Google's name servers and anticipated that...
iGoogle Gets New Themes; Google China Gets New Home Page
Google has added five new themes to iGoogle. Google Blogoscoped and Google Operating System both have posts on the new themes, which include a Solar System theme, an Autumn theme, a Hong Kong theme, a JR The Monster theme, and an Aja Tiger theme. Google China is also testing out...