SearchCap: The Day In Search, November 8, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Yahoo’s Boerries On Android: Google Risks Being Distracted By Technology
Reuters interviews the head of Yahoo’s mobile efforts, Marco Boerries, who emphasizes that Yahoo is building strategic partnerships with carriers and OEMs around the world and argues that Google is probably misguided in introducing Android. Boerries is quoted in the article as saying, “The race is going to be who…
Send In The Clouds: Google Earth Adds Weather Layer
The Google Earth Blog reports that Google Earth has restructured the layers and added a new weather layer to the mapping tool. Weather.com and Naval Research Labs’ Marine Meteorology Division power the weather layer. The weather layer contains sub-layers with clouds, radar, and weather conditions and forecasts. If you want…
10 Useless SEO Worries (Part 2)
Small businesses are often left in the dark when it comes to which SEO strategies really work and which don’t. Online there is an onslaught of information freely available online, much of it contradictory. Small business owners who attempt to perform SEO for themselves are often left wondering. What…
Live Search Adds “More” Tab To Home Page, Exposes More Vertical Search Tools
Gary Price spotted that Microsoft has added a new “more” tab to the Live Search home page, exposing some Live Search specialized search engines that haven’t been promoted from the home page since last month’s relaunch of Live Search….
Microsoft Willing To Lose Money Online To Fight Google
Microsoft CEO Steve Ballmer was in Japan to promote Windows Live services and was asked about competition from Google and Android. According to this article in the International Herald Tribune, he acknowledged that Google was “ahead” of Microsoft in search. (It’s not clear whether that includes online advertising as well)….
Google AdWords Replaces Site Targeting With Placement Targeting & Offers Bidding Options
The Inside AdWords Blog announced they are renaming the “site targeting” feature to “placement targeting” because now you can specify the sections of a site that you want your ad to be displayed on. Google also announced that advertisers can now specify if they want to pay on a CPC…
“What’s Open” The First Android App?
ValleyWag speculates that a local search startup called “What’s Open” has written the first Android application. The site has some screenshots, which suggest a fairly familiar local search tool, with a map and some social networking features. The differentiator is likely — as the name suggests — data about what…
How To (Kind Of) Buy A #1 Organic Search Ranking On Google
Google adamantly denies that payment influences organic search engine rankings. In an ideal world that might be true, but exposure begets exposure. Here are some of the cheapest and fastest ways to get your message to the top of the search results without paying for every click….
SMX London Only 7 Days Away – Register Today!
The signs are that SMX London is going to be a absolutely cracking event.” – Multilingual Search World Edition Search Marketing Expo - SMX London kicks off next Thursday, 15 November. Don’t miss your opportunity to attend. Register today! SMX London is for search marketers who want to learn the…
Top Reason To Register For SMX West Today: Pre-Agenda Price Expires Nov. 9
Search Marketing Expo - SMX West is coming to the Santa Clara Convention Center in the heart of Silicon Valley, February 26-28, 2008. Register for SMX West today and pay only $995. You get all three days of sessions, networking, and special events - including SMX Bash - that Search…