« Google Loses Local Ad Guy, Preuss, To MeetUp | Main | SearchCap: The Day In Search, November 26, 2007 »
Nov. 26, 2007 at 4:41pm Eastern by Greg Sterling
YouTube Video Overlay Ads Becoming More Visible
Beet.TV and Silicon Alley Insider discuss the new Adobe campaign (and others) featuring graphical ads and video overlay ads on YouTube. Below is a screenshot I captured after watching numerous streams because the ads don't always appear. But the appearance of these ads indicates that YouTube is ramping up its monetization and experimenting with presenting different types of ads to users for their reactions.
The overlay ads were originally introduced on YouTube in the summer. We wrote about the ads when they launched.
Here's a screenshot of a house ad for a YouTube program, but it illustrates the presentation of the overlay ads together with tiles on the right that mirror the content of the overlay:
Last week AOL launched a similar program, eschewing pre-roll, called Video Ticker Ads.
|
Like The Story? Vote For It On Yahoo Buzz!
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds) |
Subscribe To Our Search Feed!         
|
| Share & Bookmark This Story! |
By Greg Sterling
Permalink
Jump To Comments
See Related Stories In: Google: YouTube & Video
