SearchCap: The Day In Search, November 27, 2007

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Nov. 27, 2007 at 3:57pm Eastern by Barry Schwartz

SearchCap: The Day In Search, November 27, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

You've Made Digg - Now What?
When you work with Digg, reddit and the like, you want to get the POP: getting your content to a coveted spot on the homepage. Getting the pop can be difficult— social news users are wary of ulterior motives and will sometimes bury your wonderful content before it can...
Google Maps Adds Terrain View, Replaces Hybrid View
If you load up Google Maps, you may notice that they have removed the "Hybrid" button and replaced it with "Terrain." Here is a live frame of the Google Terrain view of New York City 10010....
Verizon Wireless To Consumers: Bring Your Own Phone
It a potentially dramatic move, Verizon Wireless is saying that it will allow customers to use phones and applications that it does not specifically sell. As a practical matter that potentially means that a mobile consumer could buy any phone and use it with the Verizon network, so long as...
Join Search Engine Land's Facebook Page & Group
Search Engine Land has had a group on Facebook for some time here, with nearly 1,300 members. Now we've added a Facebook page that you can join....
More Google Book Scanning Controversy
The Google Book Scanning project has been controversial from the start. There are a number of competitive efforts, including from Microsoft and the Yahoo-supported Open Content Alliance, which appear to replicate the competition among these companies in other areas online. Now Ars Technia explores a new phase of the debate...
Search 3.0: The Blended & Vertical Search Revolution
This has been a remarkable year. After years of no real dramatic evolution in search, the third generation finally arrived. Google calls it Universal Search, and I've been tending to say "blended search" as a generic name for the change that's now hit all the major search engines. But...
Structure Search Coming To Yahoo
Yahoo to offer structured Web search from Macworld reports Yahoo is going to launch a new structured search component to their web search engine. Web search is typically considered "unstructured," where there isn't a real method of comparing sets of results side by side, in a data comparison grid structure....
Google Israel Forced To Hand Over Blogger's IP Address To Court
Philipp Lenssen reports via Ben Ari's blog that an Israeli court has compelled Google to hand over the IP address of a Blogger account. The conditions of this require that the Blogger, who allegedly committed slander, not reply to an anonymous email to reply to the motion. Since this Blogger...
Google Online Storage Coming Within Months? Real Google Platypus Screen Shot
Google Plans Service to Store Users' Data from the Wall Street Journal reports Google may be offering an online storage service within a few months. We have heard rumors of such offerings in the past, they go under code names as "Platypus," GDrive or Google Drive, and Google "My Stuff."...
Optimizing Bids By Day & Time Can Dramatically Increase Your ROI
Consumer behavior changes based on the day and time an individual is searching. It's common to see conversion rates increase for dating sites in the early to late evening, while service-based industries often see a decline in conversion rates during those times. Adjusting your bids by time of day,...