SearchCap: The Day In Search, November 29, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Yahoo Testing “Neighbors” Organizing Tool For Local
Yahoo has always been an innovator in local, and today the company is rolling out (only in two California markets) a new and innovative feature that allows community members to identify, discuss, and potentially organize around local issues of concern. Called “Neighbors,” it combines functionality found on Yahoo’s suggestion boards…
ACAP Launches, Robots.txt 2.0 For Blocking Search Engines?
After a year of discussions, ACAP — Automated Content Access Protocol — was released today as a sort of robots.txt 2.0 system for telling search engines what they can or can’t include in their listings. However, none of the major search engines support ACAP, and its future remains firmly one…
Yahoo Search Marketing Adds Campaign Bid Tune-Up & More
Yahoo Search Marketing has announced two new features to help advertisers run their accounts. The two features include: Campaign Bid Tune-Up: This tool helps advertisers optimize their campaigns by giving them suggested keyword bids and daily spending limits. Saved Preferences: Finally, when you change your column views, those changes will…
Yahoo Seeks To Boost Europe Operation With New Hire
According to the Guardian, “Yahoo has appointed BlackBerry and former Orange executive Kristof Fahy to a top marketing role to revitalise the company’s brand across Europe.” Fahy is a seasoned executive facing a challenging time for Yahoo, which has properties across Europe that are performing in an uneven fashion. The…
Yahoo Contextual Ads To Power “Ads For Adobe PDF”
Yahoo, Adobe team on PDF ads from News.com reports Yahoo and Adobe are working together to monetize PDF documents. Over at the Adobe Labs you can find a new product named Ads for Adobe PDF. Yahoo will be powering the ads within PDF documents that are contextually relevant to the…
Facebook To Potentially Change Beacon After Privacy Furor
Facebook has faced a steady stream of complaints, negative PR, and other criticism after rolling out the “Beacon” component of its new suite of advertiser tools and programs. For those who aren’t up on it, Beacon captures actions and transactions Facebook users conduct on third-party sites and essentially broadcasts those…
Directly Influence Your Google Search Results At Google Experimental
Google Digg-Style Experiment from Googlified was one of the first to report a new experimental search feature from Google. As you can see from the screen capture below, this new feature enables users to vote up a search result or completely remove a search result from the index….
The “Design” Part Of Search-Engine Friendly Design
For the past few years, I have been silently listening to and observing other search engine optimization (SEO) professionals speak and write about the topic of search-engine friendly web site design. I’m the one in the back with the black wig, sunglasses, mustache, and trench coat. All joking aside,…
Search Spam Is Getting More Dangerous Every Day
Search spam, using techniques that manipulate the search results, is becoming more dangerous each and every day. Some search spammers go as far as hacking sites to inject link spam into unsuspecting web pages. And some go even further by polluting the search results with nasty malware. Yesterday we covered…
Managing Your Small Business Blogging Schedule
I’m not a blogger—I just play one on the Internet. There are a lot of professional bloggers out there. I’m not one of them. Like many small business owners that also happen to blog, I have to find ways to balance my time between the demands of running a…