Search Month: November 2007 Search News, In Review

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Dec. 3, 2007 at 12:52am Eastern by Danny Sullivan

Search Month: November 2007 Search News, In Review

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from November 2007, then a major story for various search topics along with other stories related to those topics since our last monthly newsletter through today.

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Search Engine Land News
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What a year -- our first year, here at Search Engine Land! We turned one yesterday, and our Search Engine Land Celebrates Its First Birthday! post gives thanks to our readers, writers, editors, and others who've helped make the past year so successful. The post also covers some stats on how we've grown.

We've also grown with new staff. Welcome, New Search Engine Land Editors! introduces you to our new features editor, Vanessa Fox; Rob Kerry, editor of our Sphinn forums; Rebecca Kelley, our copy editor, and Greg Sterling, who recently gained the title of contributing editor.

You're reading Search Month, our newsletter that recaps an entire month's worth of search news. Search Engine Land also publishes SearchCap, a daily newsletter recapping the day's events in search. Recently, Andrew Girdwood did an in-depth look at how that newsletter compiles the best of nearly 500 sources of search news. An Inside Look At Our Daily SearchCap has more details, so check it out!

Many of the SearchCap sources are listed on the Search Engine Land blogroll. Last month, that massive list of search-related blogs underwent a major change, shifting from an alphabetical order to one where blogs are categorized by subject. Search Engine Land's Blogroll, Sliced, Diced, & Categorized covers the change plus explains some new ways to see search news from important blogs at a glance.

In particular, the links below will put the top headlines from Search Engine Land along with several other major search news resources into popular home page services. Try them out!

Into Facebook? Plenty of our readers are -- and about 1,300 have clubbed together on our Search Engine Land Facebook Group. Now we've gained a Search Engine Land Page on Facebook, in addition to our group. Check them both out -- and our Join Search Engine Land's Facebook Page & Group post explains more about them.

Our SMX conference series has come to an end for 2007, with our last shows of the year held in Orlando and London in November. You can read more about the buzz and learning that went on via the posts below:

SMX shows for 2007 may have concluded, but SMX in 2008 will start big and strong with our SMX West event. This is our must-attend three day search marketing conference especially designed for beginning and intermediate search marketers, though there's plenty for experts to learn, as well.

Over the coming weeks, we'll be telling you more about all that we have planned at SMX West in more depth. But for more now, the posts below cover our current call for speakers, an overview of the show, and an in-depth look at what Search 3.0 is all about. We will have an entire track at SMX West that covers Search 3.0, the blended search results that hit all the major search engines this year.

Remember, SMX West will just be the start of our 2008 series. Here's a complete list, for those doing forward planning:

SMX West, Santa Clara, February 26-28, 2008
SMX Munich, April 8-9, 2008
SMX Sydney, April 10-11, 2008
SMX Madrid, May 20-21, 2008
SMX Advanced, Seattle, June 3-4, 2008
SMX East, New York City, October 6-8, 2008
SMX Local & Mobile, October, 2008

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Top 10 Most Popular Stories: November 2007
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1) Google Maps Adds Terrain View, Replaces Hybrid View - If you load up Google Maps, you may notice that they have removed the "Hybrid" button and replaced it with "Terrain" and a simulated view of cities or terrain. Here is a live frame of the Google Terrain view of New York City 10010.

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2) It’s The (Other) Algorithm, Stupid! Understanding DiggRank - Have you ever wondered what it really takes for a story submitted to Digg to get to the home page? Or why a certain story—even a really good, social media friendly story—never got to the home page? I'm frequently asked the question, "Hey, my story has [number] of Diggs but it still hasn't been promoted to the home page. Any idea what's wrong?" And, relatively less frequently, I hear someone saying in amazement, "Wow, all it took was 29 Diggs and that story rocketed to the home page!" I'm always tempted to reply "It's the algorithm, stupid!" Digg has an algorithm? Yes, just as PageRank and other algorithms are used to rank web pages by search engines, some social sites use algorithms to determine which stories become popular. Call it DiggRank, if you will. Let’s take a deeper look at what the Digg algorithm is and venture a few guesses about how it works.

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3) The Social Media Manual: Read Before You Play - I get so many questions from people about Digg, Propeller, Reddit, Stumbleupon, and other social news sites every day that I decided to write this little "manual" as something to read before you jump in head first into any social site, and to keep by your side as you progress through the ranks. It should not only help you succeed with your social media marketing efforts, but also help you avoid some of the mistakes I've made.

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4) Wife Googles Husband, Discovers He Kept Lottery Win A Secret - Miami woman sues missing husband for share of lottery win from the AP reports a husband was keeping a huge secret from his wife. The secret? He won $19 million in the Florida lottery jackpot! Donna Campbell is now suing her husband for half of his winnings, which turned out to be $600,000 after he had to split his winning with the group he bought the ticket with, who opted for the lump-sum payment of $10.2 million.

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5) How To (Kind Of) Buy A #1 Organic Search Ranking On Google - Google adamantly denies that payment influences organic search engine rankings. In an ideal world that might be true, but exposure begets exposure. Here are some of the cheapest and fastest ways to get your message to the top of the search results without paying for every click.

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6) Forget Black Friday! Are You Ready For Holiday Season's Cyber Mondays? - "Black Friday," the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is directly impacting businesses during this period, and companies which haven't optimized their internet presence stand to lose out on some of the sales they could be getting if consumers could find them. This is true for online businesses as well as for brick-and-mortar stores. While savvy companies planned for this season all the way back in the summer, and already have their internet storefronts in order, it's not too late to do a few more things to insure a business can squeeze out more from gift shoppers on the "Cyber Mondays" following Black Friday.

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7) Google's Larry Page To Marry Lucy Southworth On December 8th - Now the other Google founder is planning a secret wedding from SFGate.com reports Google's co-founder, Larry Page, is going to marry his long time girlfriend, Lucy Southworth. The wedding is scheduled for the weekend of December 8th. The location is unknown at this moment, since Page is keeping the wedding details secretive. Expected to attend the wedding include both former and current Googlers, plus famous names like Richard Branson of Virgin, San Francisco Mayor Gavin Newsom, and Al Gore is expected to do a live video conference during the wedding.

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8) How To Maximize Your Exposure In Google - It's been a while since I've looked at Google's page titled How to submit your content to Google. On first glance, it would be easy to assume this page represents all your options for submission and link seeking. The page includes the sections:

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9) San Francisco Oil Spill Maps & Wishing For Better Community Map Search Tools - Trying to figure out the impact of last week's oil spill in San Francisco Bay, which happened after the container ship Cosco Busan hit the San Francisco-Oakland Bay Bridge? There are maps to the rescue! Links to them below, along with some observations on the difficulty in finding community-built maps like these in Google Maps.

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10) Effective Tagging For Both Usability & SEO - In this era of Web 2.0, it seems that blogs, mash-ups, RSS feeds, and wikis have been the buzzwords occupying most of the limelight. But personally, tagging is the Web 2.0 technology that excites me the most, because of its versatility and wide applicability. A tag, according to Wikipedia, is "a (relevant) keyword or term associated with or assigned to a piece of information (e.g. a picture, article, or video clip), thus describing the item and enabling keyword-based classification of information." More simply put (with due credit to Flickr.com): tags are like keyword or category labels, and they can help visitors find items which have something in common.

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AOL
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AOL Launches New Money & Finance Site, Powered By Relegence Search Engine - Roughly a year ago, AOL acquired Relegence, a search technology company that offers real-time information and data feeds on a subscription basis to Wall Street professionals. Now AOL is bringing the fruits of that acquisition to a newly redesigned Money & Finance site intended to go head to head with Yahoo Finance, which is the current market leader. See also:

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Ask.com
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Diller On Ask's Growth, Facebook, & Buying AOL - AdAge has a Q&A session with Barry Diller, the CEO of IAC, the parent company of Ask.com. Diller was asked about the split up of IAC into five business units, his thoughts on the growth of the Internet, Facebook's valuation, if he would like to buy AOL, and Ask.com's growth since they bought the company. See also:

Ask.com Plans On China Expansion

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Ask.com: Bloglines
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Ask.com Introduces Bloglines Top 1000 List - Bloglines Beta has launched the Bloglines Top 1000 list. Didn't Bloglines have a top blog list already? Yes, they had a top 200 list, but users wanted to see a larger picture of what feeds people subscribe to, so Bloglines has released an expanded top 1000 list. A formal announcement is planned to go live on the Bloglines News page later today, but here's a closer look at what you can see now and some explanation.

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B2B
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Communication Breakdown: 5 Avoidable Failures That Derail Search Marketing Campaigns - Last week I had occasion to visit with a B2B prospect. Halfway through our meeting they voiced concern about their ability to uphold their end of the SEO partnership. Naturally, soon thereafter we were engaged in a spirited discussion on the main reasons B2B campaigns fail. As it turns out, they were already familiar with how both lack of implementation and lack of measurement can contribute to campaign failure. However, they were genuinely surprised to learn that lack of communication between internal teams can play a huge role in determining whether a campaign succeeds or fails. See also:

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Business & Revenues
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PPCall Provider Ingenio Bought By AT&T - AT&T has announced that it acquired pay-per-call (PPCall) vendor and ad network Ingenio for an undisclosed amount. See also:

LookSmart Reports Poor Earnings & Sells FindArticles To CNET

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Facebook
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Danny Sullivan & Rand Fishkin Talk About Search Ads Vs. Facebook Ads - Forget Facebook. Search Ads Are the Revolution from Danny Sullivan's monthly AdAge column talks about how search ads compare to Facebook's ads. That column is the topic in this week's SEOmoz's Whiteboard Friday. Danny sat down with Rand Fishkin at SEOmoz's office in Seattle to create the following video. Enjoy! See also:

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Google: AdSense
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Google AdSense: When A Click No Longer Counts As A Click - Google is changing what constitutes a click on an AdSense ad. In the past, a click on the URL, title, or background of the ad would trigger a click and earn an AdSense publisher money. In the future, a click on the background of the ad will no longer trigger a click event and an AdSense publisher will not make money. In short, a click occurs only if a user clicks on the title or URL of the AdSense ad. See also:

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Google: AdWords
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Google AdWords Tests Campaign Template Feature For My Client Center Users - Kevin Gibbons reports he has a new feature in his AdWords account. He is now able to use the "Google AdWords Template Center." The Google AdWords Template Center enables him to create a template that can be used across all his campaigns for any of his clients. If you often set up new clients, you can create several templates and reuse them quickly for each new account. Kevin says it is a "very useful feature to speed up the setup process for new client accounts or similar campaigns." See also:

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Google: Apps
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Google Online Storage Coming Within Months? Real Google Platypus Screen Shot - Tthe Wall Street Journal reports Google may be offering an online storage service within a few months. We have heard rumors of such offerings in the past, going under code names such as "Platypus," GDrive, Google Drive and Google "My Stuff." Are these renewed rumors legit or is it just Google offering more storage to applications like Gmail and Picasa, like they have in the past? See also:

New Signs Of JotSpot & Google Wiki?

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Google: Business Issues
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Open Letter To Senators Hatch & Kohl About Google-DoubleClick - Today, US senators Herb Kohl and Orrin Hatch published a letter urging the US Federal Trade Commission to carefully consider the proposed Google-DoubleClick deal. Sure, who doesn't agree with a careful review? But sadly, the letter gets a lot of things wrong, which is alarming coming out of the US Senate. Or perhaps predictable. So let's go through it, blow-by-blow. Maybe the senators will be reading. See also:

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Google: FeedBurner & Reader
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How Feedburner Adds Up Subscriber Numbers - Last Saturday, there was a gasp of collective horror in the blogosphere as FeedBurner subscriber stats plunged for many sites. Today, it's happened again. Don't panic! Your subscribers are probably all still there, with Google Reader to blame for the missing numbers. Below, our comprehensive guide to how FeedBurner compiles subscriber stats explains all, today's glitch, and why those occasional plunges happen. See also:

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Google: Maps & Local
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Google Allows Group Collaboration On My Maps - Google My Maps now can be built by groups of people, not just individuals. Maps can be edited by only selected friends and family or by Google Maps users at large. The benefits of this are fairly straightforward: group travel planning, collective favorites, better overall data (wisdom of crowds), and so on. There's also a potential scrapbooking dimension of this too. See also:

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Google: Mobile
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Google Introduces New "My Location" Feature for Mobile Devices - Google is introducing a new "My Location" feature for Google Maps for Mobile that takes advantage of GPS (if present) but uses cell-tower triangulation for the majority of phones where GPS isn't present or won't work for one reason or another. See also:

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Google: SEO Issues
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The Anatomy Of A Google Search Result - Matt Cutts, keeper of all things webspam and webmaster for Google, is reviving his video series. The first in the series is about the anatomy of a search result. Below, an in-depth look from the video and beyond.

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Google: Searching
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Google Like/Don't Like: Move Results Up, Hide Them Or Suggest Your Own - Google has rolled out a new experimental feature that allows anyone to alter search results in the way they like. You can move good results higher, hide ones you think are bad and suggest your own. See also:

Google Drops Videos For Products In Top Navigation

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Google: Video & YouTube
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YouTube Tips: How To Market Via YouTube - "The Secret Strategies Behind Many 'Viral' Videos" from TechCrunch has an awesome list of tips and techniques to make your YouTube videos a success. A quick rundown of some of those tips. See also:

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Google: Other
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Google Gadgets Meets Apple's Dashboard Widgets - Google Gadgets can now run on Apple's Dashboard as a native Dashboard Widget. Now you can have the same Google Gadget on your iGoogle page and Google Desktop Sidebar as well as in your Apple Dashboard. See also:

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In House SEM
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How To Manage In-House SEO When Your Team Is Ignoring You - It's one month before your deadline and you realize nothing is done. Specifically, you need to get others to buy into your plans to move things forward...and no one has responded to your e-mails. What to do? See also:

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Link Building
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Struggling For Links In Competitive Markets? Try Reputation Link Bait - Building links in a competitive niche is one of the most difficult marketing tasks I'm asked to do. Successful link building in competitive markets takes both traditional as well as Web 2.0 linking tactics to make an impact. How do you avoid being buried in the search results or move above the complaint/Wikipedia site? One way is to work on developing reputation link bait. See also:

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Local Search & Maps
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EveryScape And 3-D Store Interior Mapping - The New York Times on Sunday covered mapping site EveryScape and its effort to create 3-D maps of urban environments, but also store and business interiors. The Times' piece focuses on the interior mapping dimension of what EveryScape is doing, which helps differentiate it from larger competitors such as Google and Microsoft, although Microsoft has stated the same ambition. See also:

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Local SEM
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Internet Yellow Pages: Worth The Effort? - It's painfully obvious that the local search advertising market remains highly fragmented. Numerous local search experts attending the recent SMX Local & Mobile conference reiterated the observation that businesses seeking to target local audiences have a plethora of options, and identifying and selecting the right locally-focused sites can be an overwhelming task for small business people who have limited time to devote to the task. So, where should you choose to devote your time and budget? See also:

When Is Election Day?

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Microsoft: Business Issues
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Microsoft Seeks 30 Percent Of Search Market And Much Bigger Chunk Of Online Ad Revenues - Reuters reports on a speech given at an investor conference by Microsoft's Kevin Johnson, president of Microsoft's platforms and services division. In the speech Johnson reportedly said that Microsoft wants to capture 30 percent of the consumer search market as well as a much larger slice of the online ad pie, in "three to five years." Johnson added that the company wants to be "one of the top two" in online advertising. See also:

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Microsoft: SEO Issues
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Microsoft Launches Live Search Webmaster Tools Beta While Developing Version Two - The long expected webmaster support area from Microsoft has arrived. Microsoft Live Search has launched Live Search Webmaster Center and a new "Webmaster Tools" beta as part of the support services. See also:

Live Search Webmaster Center Blog Now Open For Business

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Microsoft: Searching
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Live Search Adds "More" Tab To Home Page, Exposes More Vertical Search Tools - Gary Price spotted that Microsoft has added a new "more" tab to the Live Search home page, exposing some Live Search specialized search engines that haven't been promoted from the home page since last month's relaunch of Live Search. See also:

Live Search's Link Command Now Working

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Mobile Search
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The Mobile Internet: Still Years Away? - The New York Times ran a kind of overview article this weekend about the mobile Web and the fact that it may still be far off as a practical matter. The article has a somewhat bearish tone and point of view and argues that the mobile Internet is still years away as a mainstream phenomenon. Do you agree? To see, I've created a quick survey on mobile Internet habits. Depending on the level of response, we'll write about the results in a future column. It takes only about two minutes to complete. See also:

Verizon Wireless To Consumers: Bring Your Own Phone

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Paid Search & Contextual
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Optimizing Bids By Day & Time Can Dramatically Increase Your ROI - Consumer behavior changes based on the day and time an individual is searching. It's common to see conversion rates increase for dating sites in the early to late evening, while service-based industries often see a decline in conversion rates during those times. Adjusting your bids by time of day or day of the week can be quite useful for optimizing your campaigns for a lower cost per action. See also:

Paid Search Trends: 2006 vs. 2007

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Searching
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Search 3.0: The Blended & Vertical Search Revolution - This has been a remarkable year. After years of no real dramatic evolution in search, the third generation finally arrived. Google calls it Universal Search, and I've been tending to say "blended search" as a generic name for the change that's now hit all the major search engines. But in doing the agenda for our upcoming SMX West conference, a better term for what's going on finally clicked: Search 3.0. In this article, I'll cover the why and what of Search 3.0, taking in Search 1.0 and 2.0 along the way and touch on how Search 4.0 -- personal and social refinement -- is on the way. See also:

Power Searchers Driving Most Of The Query Volume At Google, Yahoo, MSN

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Search Marketing Industry
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Online Advertising Continues To Grow: Q3 Worth $5.2 Billion - Online ad revenues recorded 25 percent year-over-year growth for a $5.2 billion dollar performance in the third quarter, according to the IAB. Growth from last quarter was a less impressive 3 percent, however. The Internet is on pace to break $20 billion in ad revenues this year, compared with $16.9 billion for 2006. The first nine months of the year generated $15.2 billion in online advertising. Paid search represents a steady 41 percent of revenues. See also:

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Search Marketing Tactics
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Are Your Customers Looking For A Problem? Solutions Are Search Marketing! - The main problem with marketing is it's too much marketing and not enough problem—your customer's problem. Too often, we focus on our product instead of what our customer needs. Instead of trumpeting how great our products are, the Internet rewards companies that let their customers come to them. And just how do you let your customers come to you? Search marketing is a good place to start. Some of the most successful search marketers know how to focus on the customer's problem to allow customers to come to them. See also:

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SEO / Natural / Unpaid Search
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ACAP Launches, Robots.txt 2.0 For Blocking Search Engines? - After a year of discussions, ACAP -- Automated Content Access Protocol -- was released today as a sort of robots.txt 2.0 system for telling search engines what they can or can't include in their listings. However, none of the major search engines support ACAP, and its future remains firmly one of "watch and see." Below, more about the how and why of ACAP. See also:

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Security
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Malware Hits Search Results -- Google's Malware Warnings Not Working? - ComputerWorld reports that Google, along with Yahoo and Live Search have been targeted in a massive attack that puts links leading to malware sites into top search results. See also:

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Shopping Search & Season
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Shopping Engine Retrevo Redesigns, Offers Electronics "Recommendations" To Users - Just in time for Black Friday, Cyber Monday, etc., consumer electronics shopping engine Retrevo has redesigned and now says it's using artificial intelligence, along the lines of dating sites like eHarmony, to find the perfect "match" between consumers and their would-be electronics purchases. The site seeks to simplify electronics shopping with what it calls the Retrevo "product adviser." See also:

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Small Business
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Managing Your Small Business Blogging Schedule - I'm not a blogger—I just play one on the Internet. There are a lot of professional bloggers out there. I'm not one of them. Like many small business owners that also happen to blog, I have to find ways to balance my time between the demands of running a business and pushing out information that helps me build up my online reputation. See also:

10 Useless SEO Worries (Part 2)

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Social Media
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Inbox 2.0: Vision And Perhaps Confusion At Google And Yahoo - A much discussed blog posting this morning comes from Saul Hansell at the New York Times, who spoke to both Google and Yahoo about their plans to turn their email products into social networks, in a manner of speaking: "Inbox 2.0." The plans discussed in the post suggest some clever and creative thinking about how both companies can leverage their existing products and integrate them with other properties. But people at both companies also seem to be in a kind of frenzy, which may turn out to be unjustified in the long run, over how to compete with Facebook. See also:

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Social Media Marketing
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You've Made Digg - Now What? - If your content has made the homepage of Digg or Reddit and is attracting links like crazy, your page now has juice and will get latent traffic from blogs, forums, other social networks, and the search engines. But if you are anything like our clients, you want to know, "What next?" Here are some options for gaining additional leverage with your newly powerful pages. See also:

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Yahoo: Business Issues
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Yahoo Seeks To Boost Europe Operation With New Hire - According to the Guardian, Yahoo has named former BlackBerry and Orange executive Kristof Fahy to be vice president of marketing for Europe. Fahy is a seasoned executive facing a challenging time for Yahoo, which has properties across Europe that are performing in an uneven fashion. The article goes on to say, "poorly performing parts of the European business have until the end of the first quarter next year to improve or faced being closed down or sold." See also:

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Yahoo: Flickr
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Flickr Adds Places, Redesigns Map Explorer - Flickr, which previously offered users the ability to search for photos by location or see photos clustered and arrayed on a map, is going further down this path. The company is revamping Flickr’s map explorer and introducing a new service called "Places." Places are pages dedicated to, well, specific places featuring maps and other information such as Flickr groups and weather, in addition to Flickr photos. Places pages will be effectively built by members through tagging. See also:

Flickr's Two Billionth Picture

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Yahoo: Mobile
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Yahoo's Big Asian Mobile Push - Yahoo put out a dizzying slew of press releases today aimed at highlighting its carrier partnerships and what it claims is its mobile leadership position. The core of these releases is the announcement of nine new Asian mobile operators, adding to the company's other Asian carrier relationships. Yahoo's oneSearch will provide mobile search for these operators, with monetization and revenue sharing as well. The mobile search utility is now available in 19 countries throughout North America, Europe, and Asia. See also:

Yahoo's Boerries On Android: Google Risks Being Distracted By Technology

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Yahoo: Paid Search
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Yahoo Search Marketing Adds Campaign Bid Tune-Up & More - Yahoo Search Marketing has announced two new features to help advertisers run their accounts. The two features include: Campaign Bid Tune-Up: This tool helps advertisers optimize their campaigns by giving them suggested keyword bids and daily spending limits. Saved Preferences: Finally, when you change your column views, those changes will be saved for the next time you login. Saved preferences works in the following areas: Campaign Summary, Campaign Detail, and Ad Group Detail sections of the account. See also:

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Yahoo: Searching
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Yahoo Testing "Neighbors" Organizing Tool For Local - Yahoo has always been an innovator in local, and today the company is rolling out (only in two California markets) a new feature that allows community members to identify, discuss, and potentially organize around local issues of concern. Called "Neighbors," it combines functionality found on Yahoo's suggestion boards and in Yahoo Answers. It came out of Yahoo Hack Day, and the company has decided to introduce it on a limited basis to test community reaction. See also:

Structure Search Coming To Yahoo

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Fun, Weird Stuff & Other Things
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Tracking Santa: NORAD & Google Team Up For Christmas - Every year, I enjoy helping my kids track the approach of Santa Claus through the NORAD site, as I've written about before. This year, Google's getting in on the action. You'll be able to track Santa in Google Earth on Christmas Eve with the help of special file. You can also download a countdown for your iGoogle home page that Google offers here.

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• SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
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