SearchCap: The Day In Search, December 7, 2007

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Dec. 7, 2007 at 1:52pm Eastern by Barry Schwartz

SearchCap: The Day In Search, December 7, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Search in Pictures: PubCon/SES, Google Gift, Pumpkin Yang
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more....
Report: Hacked Pages Remain In Search Engines' Caches
Search Engine Journal reports that online security firm Aladdin Knowledge Systems identified a potential "flaw, which allows the search engines to deliver malicious pages that have already been removed from the web." What that means as a practical matter is that hacked pages, which have already been taken down or...
Local Classifieds Site Edgeio Shutting Down
According to TechCrunch, classifieds site Edgeio is shutting down after having run out of money. The site was targeting a global audience but was fundamentally local. Edgeio competitor Oodle recently redesigned and appears to be doing well. And the classifieds category continues to gain traffic....
Coke Opens CC Metro, A Virtual Island In Virtual World There.com
Beverage maker and uber-brand Coke has had a few false starts in "social media." It not long ago ended "The Coke Show," a video-centric platform that was intended to engage consumers and support user-generated content. Most recently the company opted-out of Facebook's Beacon program amid the controversy surrounding involuntary tracking...
Sub Domains To Be Treated As Folders By Google
Matt Cutts of Google said at PubCon that Google will be treating sub domains similar to how they treat folders on a site. I reported this at the Search Engine Roundtable on a post by Tedster at WebmasterWorld, where Tedster said: News flash from Las Vegas PubCon. Matt Cutts informed...
Google Wants You To Talk About Your Images
Using ALT attributes smartly from the Google Webmaster Central blog has a new video from Matt Cutts on how to properly label your images so that Google Image search can properly rank them for relevant searches. In short, Matt recommends using a short but descriptive alt tag within the image...
Search Conference Coverage 2007: SES Chicago Day Four & PubCon Vegas Day Three
Today is the fourth and final day of SES Chicago and the third and last day of PubCon Vegas sessions. Here's a recap of session coverage out of both shows, from across the web:...