Subscribe Via Web Feed Subscribe with Google Add to My Yahoo! Subscribe with Bloglines Add to netvibes Subscribe with Live.com

« AOL Creates "Platform-A Marketing Solutions" Unit | Main | Free Webcast Tomorrow: Search Marketing - The Basics »

Dec. 12, 2007 at 1:53pm Eastern by Greg Sterling

Facebook Opens Platform, Bebo Adopts It

TechCrunch reports that social network Bebo launched its new Open Application Platform this morning in San Francisco. But the platform is an exact duplicate of Facebook's platform, based on Facebook opening up the code to third-party developers. (Here's the Bebo press release.)

Bebo is part of OpenSocial, the competing Google initiative that also features MySpace, among others. However, Bebo's embrace of the Facebook platform may signal that that the latter's platform (and not OpenSocial) is the one that will become the standard. There are already hundreds of applications for Facebook platform that give it a considerable head start.

Here's a Facebook blog post from today about the move to allow others to access and adopt its platform architecture:

In fact, we’ll even license the Facebook Platform methods and tags to other platforms. Of course, Facebook Platform will continue to evolve, but by enabling other social sites to use what we’ve learned, everyone wins -- users get a better experience around the web, developers get access to new audiences, and social sites get more applications.

Here's more discussion of the Bebo platform launch from Techmeme.

In a related bit of news, Yahoo announced that it had introduced several applications for Bebo, including Answers:

With the addition of Yahoo! Answers to Bebo's new application platform, Bebo users are now able to tap into each other's knowledge and expertise, benefiting themselves, their friends and the wider Yahoo! Answers community of millions of users. Bebo users can publish and share their Q&As with their friends and promote their reputation and participation in the Yahoo! Answers community via a module displayed on their user profile. They can also ask and answer questions directly within Bebo, and view Q&As from their Bebo friends.

It strikes me that this version of Answers on Bebo could actually be better than Answers itself on Yahoo because of the filtering provided by the community (your network).

Like The Story? Vote For It On Yahoo Buzz!
Subscribe To Our Daily Search News Recap!
Your Email:
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds)
Subscribe To Our Search Feed!
Subscribe Via Web FeedSubscribe with GoogleAdd to My Yahoo!Subscribe with BloglinesAdd to netvibes
Subscribe with Live.comSubscribe in NewsGator OnlineSubscribe in RojoAdd to My AOL
Share & Bookmark This Story!
By Greg Sterling Permalink Jump To Comments See Related Stories In: Google: OpenSocial, Search Engines: Facebook, Search Marketing: General



Reader Comments

Search:

Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24
SMX Stockholm - September 23 & 24
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts:

Most Recent News Posts

About Search Engine Land

Stay Updated!

Get Our Search Newsletters:
Email:
Daily Monthly

Get Our Search Feed:
Subscribe Via Web FeedSubscribe with Google
Add to My Yahoo!Subscribe with Bloglines
Add to netvibesSubscribe with Live.com
Subscribe in NewsGator OnlineSubscribe in Rojo
Add to My AOL
More About Our Feeds & Newsletters

Add to Technorati Favorites

Track Us Socially:
Facebook: Our Search News App
Facebook: Search Engine Land Page
Facebook: Search Engine Land Group
Flickr: Search Engine Land
LinkedIn: Search Engine Land Group
Twitter: Search Engine Land Feed

Bragroll