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Dec. 14, 2007 at 9:21am Eastern by Barry Schwartz
Google AdSense To Give Publishers Access To Review Placement Targeted Ads Prior To Ad Placement
The Google AdSense blog announced they will be rolling out the "Ad Review Center" to publishers over the course of the next few months. The Ad Review Center will give publishers the ability to review placement targeted ads before they are displayed on publisher sites. Plus, it will give publishers the ability to review current placement targeted ads and have them blocked from their sites.
We expected this would be coming, and AdSense publishers will likely be thrilled to be given the control they feel they deserve for when it comes to what is displayed on their sites. One interesting requirement for blocking placement targeted ads is that you are asked to give constructive feedback to the advertiser explaining why you are blocking the ad.
Like I said earlier, this is being rolled out to publishers over the course of the next few months. When the feature is for your account, you should see a green notification box at the top of your 'Competitive Ad Filter' page, located under the 'AdSense Setup' tab. You then may want to go into the Ad Review Center and configure your settings to review ads manually, by clicking on the "update settings" link. You can learn more about that feature over here.
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By Barry Schwartz
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