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Dec. 14, 2007 at 9:35am Eastern by Barry Schwartz
Google Shopping: Google Tries For Shoppers Once Again
First it was Froogle. Then it was Google Product Search. Then Google recently promoted product search to its home page. And now, Google's using "Shopping" in an apparent bid to drum up traffic.
We covered earlier how Google Product Search was added to the navigation of Google. But now it's been noted that the link has changed to Shopping.
Investors Business Daily recently had a piece poking at how Google has failed to build traction with its Google Product Search. It feels like the change is another move designed to catch the attention of holiday shopping searchers.
Google Product Search was also renamed from Froogle earlier this year. Our Goodbye Froogle , Hello Google Product Search! article has more about that change.
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By Barry Schwartz
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