« FCC Accepts Google Airwaves, Inc's 700MHz Application; AT&T's Deemed Incomplete | Main | SearchCap: The Day In Search, December 20, 2007 »
Dec. 20, 2007 at 10:40am Eastern by Greg Sterling
Yahoo oneSearch To Power Wireless Carrier Portals In Latin America
Even as attention has been focused on Google's 700 MHz spectrum bid and its Android mobile platform, Yahoo has been aggressively doing business development with mobile operators and handset makers around the world, in Asia, Europe, and now Latin America. This morning Yahoo announced that it had inked another major wireless distribution deal with America Movil. Under the deal, which spans 16 countries and roughly 143 million mobile subscribers in Latin America and the Caribbean, Yahoo's oneSearch "will be the default mobile search service on America Movil's wireless carriers' portals."
These global carrier (and OEM) relationships either mean Yahoo Go will be preloaded or oneSearch will be on the so-called "carrier deck." That arguably gives Yahoo more direct access to mobile consumers and reach than its main rivals. However, one of the outstanding questions is whether the carrier deck will continue to hold sway over consumers as they become more sophisticated about the mobile Internet.
At least in the U.S., preliminary data from an iCrossing survey conducted earlier this year indicated that consumers were pursuing the major search sites on mobile devices "off deck." However, Yahoo is one of those sites too.
Here's a previous post in which Yahoo Mobile Chief Marco Boerries comments on the Android platform and contrasts his company's mobile strategy with that of Google.
|
Like The Story? Vote For It On Yahoo Buzz!
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds) |
Subscribe To Our Search Feed!         
|
| Share & Bookmark This Story! |
By Greg Sterling
Permalink
Jump To Comments
See Related Stories In: Yahoo: Mobile & Go
