Subscribe Via Web Feed Subscribe with Google Add to My Yahoo! Subscribe with Bloglines Add to netvibes Subscribe with Live.com

« Google Docs Releases New Presentation Features | Main | Wikia Search Launches Alpha Version »

Jan. 6, 2008 at 12:26am Eastern by Vanessa Fox

Mahalo Adds More Social Features

Mahalo has just launched several new features that entwine the human-powered search engine even further into social networking and online community building. The Mahalo Follow toolbar now enables you to post links to Delicious, Ma.gnolia, Mahalo Social, and Twitter with the click of one button. The sidebar now displays quick tips when you're on sites like Twitter and Gmail.

In addition, Mahalo now lets you create "stub" pages (much like you can on Wikipedia). Jason Calacanis assures us on his blog that he has 50 full time people watching user-contributed content for spam and will not only remove spam, but might ban the domain and user as well.

For the purposes of this article, I decided to try the Mahalo Follow toolbar. I don't generally use Delicious, and I've never used Ma.gnolia, so the cross-posting features aren't as useful to me as they may be to others. If I could add the services I do use, it might be more interesting. I also didn't love the fact that I had to give Mahalo my Delicious and Twitter login information.

The sidebar tips are potentially useful (at least until you have the ones you need memorized), but the sidebar itself takes up a lot of space. I also recently installed the Remember the Milk add on for Gmail, which shows up as a right sidebar, and I think this may be causing the Mahalo sidebar to have a funky layout in Gmail.

Mahalo Sidebar In Gmail

I also admit that I don't get the sidebar in general. The help page says that it shows Mahalo content that's related to the page you're viewing. However, when I was viewing the Ma.gnolia page, the sidebar showed me how to make a dirty martini (perhaps because it picked up the word "mixed" in the "mixed martial arts" heading on the Ma.gnolia page. When I view my blog, it shows me content about Twitter, Biz Stone, and batteries, and I suppose that looking at my recent blog posts, that's more relevant than anything else, but still not necessarily super useful.

As with much of Mahalo content, the best results seem to be that which are hand-picked by human editors, such as the new sidebar tips.

It remains to be seen how popular the new stub pages will be. Wikipedia has proven that users can get passionately involved in creating this type of content, and in the case of Mahalo, the pages will be overseen by Mahalo-employed editors, rather than volunteers, which may increase accuracy and objectivity. It's not clear what advantage these pages have over existing sites such as Wikipedia, though (both in terms of what would motivate people to create them and to use them).

Like The Story? Vote For It On Yahoo Buzz!
Subscribe To Our Daily Search News Recap!
Your Email:
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds)
Subscribe To Our Search Feed!
Subscribe Via Web FeedSubscribe with GoogleAdd to My Yahoo!Subscribe with BloglinesAdd to netvibes
Subscribe with Live.comSubscribe in NewsGator OnlineSubscribe in RojoAdd to My AOL
Share & Bookmark This Story!
By Vanessa Fox Permalink Jump To Comments See Related Stories In: Search Engines: Mahalo, Search Engines: Social Search Engines



Reader Comments

Search:

Search Marketing Expo

Save the date for:
SMX Madrid (in Spanish, May 20-21)
SMX Advanced - Seattle, WA (June 3-4) Register today!
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX East - NYC - (Oct. 6-8)
SMX London - November 4 & 5, 2008

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts:

Most Recent News Posts

About Search Engine Land

Stay Updated!

Get Our Search Newsletters:
Email:
Daily Monthly

Get Our Search Feed:
Subscribe Via Web FeedSubscribe with Google
Add to My Yahoo!Subscribe with Bloglines
Add to netvibesSubscribe with Live.com
Subscribe in NewsGator OnlineSubscribe in Rojo
Add to My AOL
More About Our Feeds & Newsletters

Add to Technorati Favorites

Track Us Socially:
Facebook: Our Search News App
Facebook: Search Engine Land Page
Facebook: Search Engine Land Group
Flickr: Search Engine Land
LinkedIn: Search Engine Land Group
Twitter: Search Engine Land Feed

Bragroll