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Jan. 9, 2008 at 1:11pm Eastern by Chris Sherman
Paid Search For Big Sites, Big Brands: Webcast
Our sister site, Search Marketing Now, is hosting its first webcast for 2008: “Paid Search for Big Sites, Big Brands,” tomorrow, Thursday, January 10 at 1 PM Eastern Standard Time, sponsored by iProspect.
In this webcast, I'll take a look at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns. I'll cover tactical, technical, & organizational issues involved with running huge sites, as well as marketing issues and considerations unique to big brands. And, I'll explore the elements for success in a large paid search campaign.
The webcast is free, and registration is still open. Hope you'll be able to join us!
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By Chris Sherman
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