« Facebook's Zuckerberg In the Hot Seat In Upcoming "60 Minutes" Interview | Main | Microsoft Business Division Head Raikes Retiring »
Jan. 11, 2008 at 10:05am Eastern by Greg Sterling
Yahoo Moves Metasearch Engine FareChase To Travel Homepage
TechCrunch noticed that Yahoo has moved the FareChase metasearch engine to the homepage of Yahoo Travel. TechCrunch attributes this move to the recent nearly $200 million acquistion of SideStep by competitor Kayak. I've always thought that FareChase was a very strong property that wasn't being fully leveraged by Yahoo. Yahoo acquired FareChase in 2004.
Yahoo is also showing FareChase in response to selected travel queries. For example, here's the result for "flights to London":
Online travel-related bookings are worth more than $100 billion annually in the US. Here's some additional analysis from the Kango blog (a new travel engine from former Yahoo Travel GM Yen Lee).
|
Like The Story? Vote For It On Yahoo Buzz!
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds) |
|
Subscribe To Our Search Feed! |
| Share & Bookmark This Story! |
By Greg Sterling
Permalink
Jump To Comments
See Related Stories In: Search Engines: Travel Search Engines, Yahoo: Other



