SearchCap: The Day In Search, January 15, 2008

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Jan. 15, 2008 at 4:59pm Eastern by Barry Schwartz

SearchCap: The Day In Search, January 15, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

7 Tips To Win The Social News Beauty Pagent
How can you increase your chances of appealing to an average Digger, Stumbler or other social media user, and actually get them to vote for your content? Consider this quote from John Maynard Keynes, British born economist responsible for Keynesian economics, who explains how markets work by making an...
Website EKG a Must for ROI
I was casually chatting with a super-savvy Web 2.0 friend – we’ll call him Mac – about a website I work closely with. We’d spent the last year overhauling the strategy and the design of the site, though there are still several features waiting to be built, and the...
MacWorld Highlights: Steve Jobs On The Future Of Mobile
What does mobile computing, that on-line all the time phenom of the future look like, and how soon will we have ubiquitous mobile search? Apple Chairman Steve Jobs offered some serious clues in his keynote address here in San Francisco at MacWorld this morning....
Free Webcast Thursday: How To Select A Paid Search Management Application
On Thursday January 17, Christine Churchill, president of KeyRelevance, will discuss "How to Select a Paid Search Management Application." As paid search continues to be the largest segment of online advertising, it's also become more complex and competitive—and difficult to manage. If you're still trying to manage paid search using...
Search Illustrated: An SEO Checklist
When it comes to SEO, there are certain elements that need to be in place for any newly-designed website. Have 301 redirects been put into place? Is the robots.txt file authored to allow adequate crawling? This week's infographic depicts a handy checklist that will help get you through any...
Microsoft and MediaCart Bring Ad Targeting To Grocery Store Shopping Carts
I can imagine two possible consumer reactions to MediaCart, a smart shopping cart that offers video displays, personalized services and targeted advertising to shoppers in retail stores: amazement or horror. Microsoft has teamed up with MediaCart to offer in-store ad targeting that is both behavioral and takes the concept of...
Google Directory Update Showing "Real" PR Scores?
Google PageRank Directory Clanger by Andy Beard informs us that Google recently pushed out an update to the Google Directory on the 8th of January. What that means is that Google pulled the most recent ODP RDF dump file and updated the Google Directory with that file. But more importantly,...
Google Maps Being Used To Engage Political Volunteers, Activists
Google has been showcasing its primaries mapplets, which offer results breakdowns by candidate and county, as well as other information (e.g., video). The Google LatLong blog now posts about how the candidates, campaign staffers and other third parties are using the Google Maps and Maps API to showcase their messages...
Wireless Spectrum Bidders Approved, Auction Begins January 24
The US Federal Communications Commission has approved 214 "qualified bidders" for the forthcoming 700MHz wireless spectrum auction. Among the bidders are Google and wireless carriers AT&T, Verizon and MetroPCS. According to this Bloomberg report, the government expectation is that the spectrum licenses may raise as much as $15 billion....