Subscribe Via Web Feed Subscribe with Google Add to My Yahoo! Subscribe with Bloglines Add to netvibes Subscribe with Live.com

« Search Stocks & The Stock Crash: GOOG, YHOO, & MSFT | Main | SearchCap: The Day In Search, January 23, 2008 »

Jan. 23, 2008 at 12:25pm Eastern by Chris Sherman

Anything Else? Vivisimo's Remix Clustering Surfaces Subtler Results

You know that aggravating feeling you get when you've done a search and your results are OK, but you're sure there's something better if only the "obvious" results weren't totally dominant? Or if you could somehow come up with a cleverer way of expressing your query without wasting a bunch of time diddling with variants of your search terms? Vivisimo's new remix clustering feature helps solve both problems.

Vivisimo was a pioneer in introducing on-the-fly clustering, grouping results into topic folders. Do a search on Vivisimo's Clusty meta search engine and you'll see these cluster folders on the left side of the search result page. Clustering makes it easy to quickly drill down into a topic without spending a lot of time coming up with careful, precise queries.

For example, a search on "senators" returns clusters including "Congress," "Clinton, Obama," the "Ottawa Senators" hockey team, and so on. Click a cluster and you'll see results about that topic, minus results from the other clusters.

Remix clustering lets you simply click a link to quickly answer the question, "What other, subtler topics are there?" It works by looking at the same set of search results but ignoring the first batch of clusters, pulling up results that may be more ambiguous or that have less powerful signals for the relevance algorithms.

It's an interesting approach when you're feeling less-than-satisfied with the search results you're getting, or when you're simply in the mood to see what else is out there. Vivisimo CEO Raul Valdes-Perez put it aptly in a blog post: "I’ve been asked whether remix clustering is only for when none of the folder topics look interesting. Not at all! When I select a book off the bookshelf, it doesn’t mean that every prior book I saw was uninteresting. Instead, it just means that I want to see what else there is. Same thing here: What other topics are there?"

Remix clustering appears to work best on short queries with words that have multiple or ambiguous meanings. Give it a spin over on Clusty.

Like The Story? Vote For It On Yahoo Buzz!
Subscribe To Our Daily Search News Recap!
Your Email:
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds)
Subscribe To Our Search Feed!
Subscribe Via Web FeedSubscribe with GoogleAdd to My Yahoo!Subscribe with BloglinesAdd to netvibes
Subscribe with Live.comSubscribe in NewsGator OnlineSubscribe in RojoAdd to My AOL
Share & Bookmark This Story!
By Chris Sherman Permalink Jump To Comments See Related Stories In: Search Engines: Clusty, Search Features: Query Refinement



Reader Comments

Search:

Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24
SMX Stockholm - September 23 & 24
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts:

Most Recent News Posts

About Search Engine Land

Stay Updated!

Get Our Search Newsletters:
Email:
Daily Monthly

Get Our Search Feed:
Subscribe Via Web FeedSubscribe with Google
Add to My Yahoo!Subscribe with Bloglines
Add to netvibesSubscribe with Live.com
Subscribe in NewsGator OnlineSubscribe in Rojo
Add to My AOL
More About Our Feeds & Newsletters

Add to Technorati Favorites

Track Us Socially:
Facebook: Our Search News App
Facebook: Search Engine Land Page
Facebook: Search Engine Land Group
Flickr: Search Engine Land
LinkedIn: Search Engine Land Group
Twitter: Search Engine Land Feed

Bragroll