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Jan. 25, 2008 at 8:42am Eastern by Barry Schwartz
Survey Says: Search Right Behind Email Marketing In Best-Performing Category
The 2nd Annual Marketing & Media Survey from Datran Media was released, and it showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked 2,000 industry leaders "which advertising media buys perform strongly for your company"? 80% said email marketing, with search right behind at 70.6%. Here is the chart:
When the industry leaders were asked which media complimented email marketing the best, the answer was again search:
For the complete survey, go here. Hat tip to Marketing Charts and Docuticker for spotting this study. Note that Datran is an email marketing provider, which is likely why the full survey is so heavy on email-related questions.
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By Barry Schwartz
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