SearchCap: The Day In Search, January 31, 2008

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Jan. 31, 2008 at 6:13pm Eastern by Danny Sullivan

SearchCap: The Day In Search, January 31, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Internet Yellow Page Video SEM: Worth The Effort?
Informational videos are a excellent way for local businesss to get positions with the natural search engines, through the trend toward blended or universal search results which mixes video in with traditional results. Videos are also becoming an attractive way to bring in leads, sales and new customers from...
Video Search: New Column From Search Engine Land
Our newest Search Engine Land column, Video Search, launches today. Video Search looks at how search engines index videos, and explores the unique search engine optimization techniques that can make videos visible in search results. Our video search columnists are: Grant Crowell, CEO and Creative Director, Granttastic Designs Bob...
Report: Click Fraud Up 15% In 2007
Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 4,000 online advertisers and their agencies, has released its most recent quarterly report on click fraud. The company found that the overall industry average click fraud rate rose...
Google's Marissa Mayer On Social Search / Search 4.0
VentureBeat has a nice Q&A with Google's Marissa Mayer on how the search engine is considering using social data to improve its search results -- what I've described as "Search 4.0" as a generational jump in my Search 3.0 article from earlier this year. Some highlights below:...
Making a Good Impression With About Us Pages
Sipping on a cup of coffee, on a Wednesday morning in the lounge of the local bowling alley last summer, surrounded by shop keepers, and insurance salesmen, and other small business owners, I hand out my business card. Most of these merchants have actual places I can visit, while...
Vote Now For SMX Search Bowl's Search Marketer Team
The nominations are in, and now it's time for search marketers to vote on which two people should represent SEMs against the major search engines in the SMX Search Bowl search trivia contest, which happens at our SMX West three-day search conference next month in California. The nomination round...
New "Show Search Options" Broadens Google Maps
As the Google LatLong Blog reports, Google has added a new "show search options" link beside the main search box in Google Maps. This is a very interesting development for several reasons. It's a pull-down menu that allows you to narrow or expand results for the same query and more...
Google's Founders & CEO Promised To Work Together Until 2024
Google CEO, Co-Founders Made Long-Term Promise from the Wall Street Journal reports Google's founders, Larry Page and Sergey Brin, and Google's CEO, Eric Schmidt, said they would work together until the year 2024. Google spokesperson Jon Murchinson told the Wall Street Journal that the "informal pact" between the three top...
5 Reasons Why Rankings Are A Poor Measure Of Success
Are you still measuring your SEO success by the rankings you obtain? If so, you need to stop—right now! Here's why:...