SearchCap: The Day In Search, February 6, 2008

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Feb. 6, 2008 at 2:34pm Eastern by Danny Sullivan

SearchCap: The Day In Search, February 6, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Super Tuesday, Internet Style: How We're Using the Web In the 2008 Elections
Today is Super Tuesday, which means that voters in 24 states are carefully reviewing their candidate research and doing last minute thoughtful analysis in preparation for voting in the primaries. Well, maybe that's hopeful optimism, but in any case, the place these voters are turning to for information is...
Ask Offers Smart (Election) Answers
Thanks to Gary Price for pointing out that Ask.com is offering its own round up of content and information related to the primaries via its core "Smart Answers" functionality in search results. Search for "Super Tuesday" and you get a host of links and a pull-down menu that sends users...
Two Practical Landing Page Tricks That Will Save You Money
Do you want to know how to reduce your cost per conversion by up to $10.67 and improve your quality score at the same time? Let me tell you a story about how I used two easy landing page optimization tricks to do just this....
The Latest From Jerry: Stay Focused, Yahoos!
Yet another employee letter to Yahoos from CEO Jerry Yang has now become public, thanks to Yahoo being required to file these things with the US Securities & Exchange Commission. It makes you wonder why Yahoo (and Microsoft) don't just publicly blog these letters to their workers, since they...
Google Hiring In Africa
Google is reportedly starting to bulk up a bit in Africa. The company is doing some new hiring in its Nairobi, Kenya African headquarters and opening new offices in several countries. International revenues represented 48 percent of Google's earnings in Q4 2007....
Berkowitz Had Hoped To Turn Around Microsoft, But May Find Himself In "Turnaound"
According to CNET, Microsoft isn't waiting for the Yahoo acquistion to happen before it reorganizes. Several internal groups are slated for leadership change, and Steve Berkowitz, former Ask.com CEO and current SVP of Online Services for Microsoft, is apparently part of the changes....
New—And Unfortunate—Changes To Google Local Search
Google recently made some quite significant changes to the "OneBox" result that appears at the top of the result page when you do a query that Google determines has local intent. Previously, Google would display three local search results in the OneBox area, with at star rating and a review...
Google To Fight Baidu In China With Legal Music Downloads?
One of the key weaknesses Google has seemed to face in growing market share in China has been the fact that many people turn to Baidu to download music. Now the company may be fixing this, reports the Wall Street Journal:...
SphinnCon Israel 2008 Recap
Photo from Yos SphinnCon Israel 2008 is now complete, and I wanted to share the coverage I found for the conference. SphinnCon is a networking event series from Search Engine Land's parent company, Third Door Media. I hosted the first ever event in the series in Jerusalem, Israel....