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Feb. 18, 2008 at 9:33am Eastern by Greg Sterling
Hitwise: Google Users Older, Bigger Spenders Than Yahoo's
Hitwise performed an interesting demographic analysis last week, comparing the breakdown of Google and Yahoo search users. What it found was that Google users skew older than Yahoo search users, bucking some of the conventional wisdom in the market about the relative composition of their audiences. Google users are also more likely to be affluent and have spent more online.
Source: Hitwise
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By Greg Sterling
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