SearchCap: The Day In Search, February 20, 2008

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Feb. 20, 2008 at 3:35pm Eastern by Barry Schwartz

SearchCap: The Day In Search, February 20, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Gates On Yahoo Acquisition: It's The Engineers We Want
CNET reports on Microsoft Chairman Bill Gates' speech at Stanford University yesterday in which he said that it wasn't the advertisers, the brand or the traffic so much as the engineers that Microsoft wanted in the Yahoo acquisition. Of course others in the company, including perhaps CEO Steve Ballmer, would...
SES London Day Two Recap
Day two of SES London is now complete. Here is the coverage of the conference that I found through my daily travels of the world wide search web....
Lee Odden Interviews Google's Adam Lasnik
Lee Odden posted a ten-minute interview with Google's Adam Lasnik. Adam is well-known for being one of the many Googlers who work on Webmaster communication. In this interview, Lee asked Adam questions on: Google compliant Flash and JavaScript capabilities Duplicate content issues and if there are penalties Using the nofollow...
Yahoo Search Index Now Supported By Open-Source Hadoop Architecture
As the Yahoo Search Blog explains, open-source Apache Hadoop is now at the center of Yahoo's search index: We are now using Hadoop to process the Webmap -- the application which produces the index from the billions of pages crawled by Yahoo! Search ... Our implementation of a Hadoop-based Webmap...
Microsoft & Google Sued Over Paid Search Patent Infringement
Google And Microsoft Sued For Patent Infringement from MediaPost reports Google and Microsoft were sued for patent infringement over their paid search platforms. A Ohio based company named Paid Search Engine Tools of Liberty Township said Google's AdWords and Microsoft's adCenter products infringe on their patent "Paid search engine bid...
Van Natta To Leave Facebook, Yahoo Offers Enhanced Severance To Retain Employees
AllThingsD first reported yesterday that Facebook CRO (formerly COO) Owen Van Natta is leaving the social network to pursue his desire to be a CEO. You could take all this at face value or read something more into Van Natta's departure depending on how skeptical/cynical you are. All the public...
Eight B2B Landing Page Conversion Tips
Driving prospects to your website is only half the battle. What can B2B marketers do to entice visitors to take desired online actions... and improve conversion rates? Here are eight easy-to-implement tips designed to improve landing page relevance, persuade action, build credibility, and maximize response rate....
Official: Google To Enforce AdWords URL Policy Starts April 1st
Google has an official post that they will be strictly enforcing the AdWords URL policy. Yes, we covered this last week but I wanted to make sure everyone is notified about this change in policy enforcement at AdWords. In short, the policy requires your ad's display URL match its destination...