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Feb. 26, 2008 at 7:00pm Eastern by Barry Schwartz
Minimum Bids In Yahoo About To Change
Yahoo announced that the minimum bid of $0.10 within the search network will no longer be a true minimum bid. Yahoo is changing it so that the minimum bids can be lower or higher than $0.10. This does not impact the content network.
What makes a minimum bid go higher or lower? Two factors:
(1) Value - the number of bidders and their bid amounts in a particular keyword market
(2) Quality - the relevance of keywords, or how frequently users click on the ads associated with them relative to competing ads
Tips on how to keep a low minimum bid?
Here are some quick tips for how advertisers can best prepare for the changes:
- Get to know your keywords
-- It is important to know which keywords work best for your business
-- Group relevant keywords together
-- Make the right bids and monitor
-- Use the Advanced match type to get broader exposure in search results
- Maximize the quality of your ads
-- Quality plays an important role in how you get charged
-- Learn how to track your quality
-- Utilize ad testing with optimization
-- Group relevant keywords together in your ad groups
-- Continually monitor for any changes
- Stay updated to the Account Interface
-- Become familiar with new tools that can make managing your keywords simpler.
Here are screen shots of the interface changes that apply to this:
- Pop up image one
- Pop up image two
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By Barry Schwartz
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