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Mar. 7, 2008 at 2:33pm Eastern by Barry Schwartz
Utah Neuters Search Ad Trademark Keyword Law
The Google Public Policy Blog informed us that Utah has changed the law that restricted search engines from triggering ads based on trademarked terms.
This reversal now puts Utah in sync with the precedent set forth by the federal trademark law. In short, you can now legally bid on trademarked terms in Utah, assuming you comply with the search engine's trademark policy in your country.
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By Barry Schwartz
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