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Mar. 11, 2008 at 4:06pm Eastern by Danny Sullivan
Google: It's Official, We Own DoubleClick
With the EU's blessing, Google has finally acquired DoubleClick after nearly a year in trying. Google has blogged that the acquisition has been completed, with CEO Eric Schmidt saying:
- Integration work can now begin, with detailed plans to come
- There may be a "reduction in headcount" as Google matches DoubleClick
employees to the existing Google business structure, a task expected to
conclude by early April
- Google now feels it can offer better display ad options to customers
asking for this
- Google feels that the combination will mean more relevant display ads that load faster for web surfers
Reaction to the acquisition can be found via Techmeme.
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By Danny Sullivan
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