SearchCap: The Day In Search, March 13, 2008

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Mar. 13, 2008 at 3:54pm Eastern by Barry Schwartz

SearchCap: The Day In Search, March 13, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Nine Essential Tactics For Reputation Management In Social Media
On Monday I had the distinct pleasure of speaking to a crowd of about 250 local search marketers at SEMpdx Searchfest in Portland. The audience reaction to my session, entitled "The Dark Side of Reputation Management," highlighted a stark reality out there in the corporate trenches. While nearly every hand...
More Yahoo Search Monkey Details: Creating a "Developer Ecosystem for Search"
Two weeks ago at SMX West, Yahoo! announced a new project code named "Search Monkey" that would enable content owners (and in some cases searchers) to add rich content to search results. Today, Yahoo has released additional details about the program, which has not yet launched. Today's announcement describes how...
Reputation Monitoring Made Easy, And Free!
A wide array of paid and free tools make it both cheap and easy to track your online reputation. The first point of contact is typically via customer emails, comments on your own site or web analytics data. But not everyone who complains about you brings the complaints directly...
In Unexpected Move AOL Buys Social Network Bebo For $850 Million
In a somewhat surprising move, given the speculation surrounding AOL and its future, the comany has acquired number three social network Bebo for $850 million in cash. Bebo has a reported 40 million unique users on a global basis. AOL says in its press release, "Together with its AIM and...
Tagging 10,000 Videos: Science Or Sweat?
In the last SEL video search column, Eric Papczun described the dilemma faced by content producers that are striving to keep-up with the insatiable demand for new video content. Producers are looking for efficient methods of discovering what online viewers are interested in, and then packaging their content to...
A Small Business Marketing Success Story: Pink Cake Box
Ready for something different? Typically in this space each month, I write a "How To" or "Why To" article with ideas and tips for helping small businesses succeed online. I'd like to go in a different direction: profiles of small businesses that are succeeding online. I'm a big believer...
Google Ad Manager Targets Medium-Sized Publishers, Seeks Broader AdSense Distribution
Google's new Ad Manager (currently in a limited beta) is a free, ad serving platform directed toward small and medium-sized publishers that don't need a complex, customizable solution such as DoubleClick's DART platform (which Google just acquired). It's a product for the broad, middle market intended to bring both greater...