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Mar. 26, 2008 at 8:32am Eastern by Barry Schwartz
Google AdWords Video Ads Now Live & In the Wild
A few minutes ago, I posted screen captures of Google's new video ads in the real, live, and wild search results. These were announced back in February but only now appear to have really gone live.
Searches that triggered this result for me included cell phone or smart phones or phones. It seems like BlackBerry and AT&T are testing the new AdWords video ads. Here is a screen capture:
Here are some screen shots of BlackBerry's ads as shown on the right hand column:
For more screen captures, see the Search Engine Roundtable.
Advertisers pay for these ads on a CPC basis -- watching the ad counts as a click. For more on this, see our past post, AdWords + Video: Video Ads Come To Google Search Results.
Postscript: Google Operating System posted screen captures of examples of video ads for a search on laptop by Intel. So there are more examples, we just need to find them all.
Here is a video of it in action:
More discussion at Techmeme.
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By Barry Schwartz
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