SearchCap: The Day In Search, March 27, 2008

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Mar. 27, 2008 at 7:46pm Eastern by Barry Schwartz

SearchCap: The Day In Search, March 27, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Drilling Into Google's Decline In Paid Clicks
More doom and gloom on the paid search side for Google. comScore is once again reporting a drop in sponsored clicks, something that also happened last month. After last month's fallout, comScore did a lot of further analysis shared at the Searchscape panel at our SMX West conference and online...
Google Offers Robots.txt Generator
Google's rolled out a new tool at Google Webmaster Central, a robots.txt generator. It's designed to allow site owners to easily create a robots.txt file, one of the two main ways (along with the meta robots tag) to prevent search engines from indexing content. Robots.txt generators aren't new. You can...
Privacy Policies And Search Engines
A few weeks back, I started wondering about whether or not search engines might care whether a web site had a privacy policy or not. Is the content of a page less relevant or more relevant if there's a link on it to information about how any data collected...
Details Posted On Google Webmaster Central's Live Chat Session
I have more details on the Google live chat session that is taking place this Friday. Adam Lasnik posted the agenda, which starts at 8:45am (PST) this Friday and ends at 10am (PST). In short, Google will give an introduction, then do site reviews, then a topic on image search,...
Earth Hour: Google Shuts Out The Lights In Israel
Google Israel turned out the lights and flipped their white background color to black for שעת כדור הארץ (aka Earth Hour). What is ironic is that we reported in the past that Google argued that black uses more energy that white. (Although they participated in Lights Out San Francisco last...
YouTube Insight: View Your YouTube Video Statistics
The YouTube Blog and Google Blog announced YouTube Insight, YouTube's new video statistics area. In short, additional statistics are now available to users who upload videos to YouTube. You can get stats on the number of views per day your video received, where those viewers are in the world and...
We Don't Need SEO Standards!
Last month I attended the SMX West session in Santa Clara entitled Is it Time for Search Marketing Standards? It was an interesting session, but I wasn't really sure where I stood on the issue at the time. Now that I've had a few weeks to think about it,...