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Apr. 11, 2008 at 2:42pm Eastern by Barry Schwartz
SearchCap: The Day In Search, April 11, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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Google Now Fills Out Forms & Crawls Results
One of the biggest search challenges has long been that the major search engines like Google cannot crawl material that can only be retrieved through the use of forms. Now Google is filling out those form to obtain the information previously hidden, the company has announced.... -
Yahoo Adds Much More Imagery To Maps
Yahoo has largely opted out of the mapping arms race between Microsoft and Google that has seen both invest millions in their mapping platforms. While it was the early pioneer of dynamic mapping and use of maps as a local search tool, the company decided to focus on more "practical"... -
Yahoo's Minimum Bid Change Happening Next Week
As expected Yahoo told me that you can expect some of your minimum bids to change as soon as early next week. So if you are running ad campaigns on Yahoo Search Marketing, and your quality is not up to Yahoo's level, then your minimum bid may spike up. Yahoo... -
Microsoft Proposes Comprehensive Framework To Protect Consumer Privacy
Microsoft has added its input to that of a host of other stakeholders in the growing debate over consumer privacy, online ad targeting and potential US (and local) government regulation. (Here's a related WSJ story on search engine effort to block a proposed anti-tracking law in the New York state... -
Search In Pictures: Yahoo's Yoshi Fight, Google Mapping Chicago, Yahoo's Purple Ball
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.... -
Speculating About The Visual Future Of Search Results
Danny has written extensively about the past and potential future of search. And this past year we saw the introduction of "blended" or "universal" search. Among other developments, search results became much more "multi-media" and visual. In particular video became part of organic and, most recently, paid search results. Accordingly,... -
How Flash Can Be Search Engine Friendly
For a long time there has been a tug of war between developers and designers who love to use Flash and SEOs who know how bad Flash can be from a search engine crawler perspective. The designer wants the beauty of an all Flash site. The SEO wants to bring... -
New Microsoft Live Maps Rolls Out With Boatload Of Upgrades
A new version of Microsoft's Live Search Maps has rolled out (after yesterday's major traffic and routing upgrade). There's an enormous range of feature and functionality upgrades, which are explained in some detail on the Virtual Earth blog. There's also a discussion at CNET. At a crude level, what it... -
Microsoft Still Favored To Win Yahoo, Madison Avenue Contemplates The Consolidated Online Ad Future And Congress Gets Involved
Just in case you hadn't gotten enough news and speculation about the various, potential deals surrounding MicroHoo, AOL and News Corp. there are a flurry of articles (as one might expect) today about all this. The most interesting is probably the one in the Wall Street Journal that interviews ad... -
The Trouble With All-In-Zero Video Players
Although YouTube hit pop-culture status just a couple years ago, online video has been a staple of corporate and content websites for quite a bit longer. In that time, web designers have tried many approaches to viewing experience, trying to combine compelling content with a user-friendly interface. After many... -
In The Trenches, April 11, 2008
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "Two Tools That You May Not Have Added To The Toolbox...
Search News From Around The Web:
Applications & Portal Features
- Sharing gadgets just got better, Official Google Blog
- Google Launching ToDo List Product?, TechCrunch
- We're up and running!, Google App Engine Blog
Business Issues
- Don't Be Evil: Did you sign Google's noncompete? Good, you're fired, Valleywag
- MySpaceTV Lands Global TV Distribution Deal, New York Times
- Online Advertising: Google sued for aborting anti-abortion ad, Valleywag
- Yahoo! and MLB.com Enter Video Distribution and Advertising Sales Partnership, Yahoo!Finance
- Analyst: Yahoo-AOL merger is a viable option, News.com
- AOL CEO addresses troops, but not Yahoo, News.com
Local, Maps & Mobile
Link Building
- Is it wiser, and faster to buy an old site with lots of back links?, Bob Massa
- Think Outside the Link, SEMpdx Blog
- Where Do You Find Link Partners?, Search Engine Roundtable
Microhoo
- A visual guide to the Yahoo mating dance, News.com
Paid Search & Contextual
- Google Ads Now Live on Yahoo Search, Search Engine Roundtable
- Google AdWords adds Conversion Tracking Naming, SEOptimise
- Redirect Google AdWords URLs or Update Destination URLs?, Search Engine Roundtable
- The PPC Audit, endlessplain.com
Searching
- First-of-its-kind Search Engine to Deliver more Relevant Search Results to the Black Community launches April 10, Yahoo! Finance
- 'Suicide' Internet search turns up 'how to' advice: study, AFP
- Search Engine for Virtual Worlds - Metaverse Ink, altsearchengines.com
SEM Industry
- Elite Retreat 2008 and Final Thoughts, SEO Book
- SEO Mos Def Busted by WA State Atty General: $450,000 Penalty Looms, Search Engine Watch Blog
- Standards? We Don't Need No Stinkin' Standards!, Search Engine Watch
- Trellian Acquires Addme.com, Search Engine Watch Blog
SEO & SEM
- Website Overview for Search - Vigilan.com, Scott Hendison
- Build a Strong PPC Foundation with Better Keyword Research, PPC Hero
- Danny & Rand Discover Flightcentre Possible Blackhat Cloaking : SMX Sydney Day 2, www.bhatt.id.au
- How to Protect Your Business From Nefarious Subdomain Hijacking, SEO Book
- Is This Strange Google Site Command Behavior?, Search Engine Roundtable
- Part 3 - The Genesis for a Successful Online Marketing Campaign, Stepforth
- SEM Tools of the Experts, Search Engine Watch
- The Dangers of Cloaking Revealed at SMX Sydney, SEOmoz
- Think Universal, Act Local, Search Engine Watch
- Top five SEO misunderstandings, SEOptimise
- Using Automated Tools to Make Your Natural SEO More Efficient Without Sacrificing the Human Touch, Site Visibility
Social Media
- Five Reasons Twitter is an Essential Social Media Tool, Search Engine Guide
- Tracking Your Twitter Growth With Twitterholic, TwitDir, Tweeterboard , daggle.com
- Anti-Social Networking?, Search Marketing Sage
Video, Music & Image Search
- Create YouTube Playlists Dynamically, Google Operating System
- Flickr Users Cry Mutiny Over New Video Feature, Wired
Other Items
- Google Does TV Ad Push: Offers More AdWords Advertisers TV Ads, Search Engine Roundtable
- Yahoo Does Exclamation Point Yodeling Again, Search Engine Roundtable
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- 38 Things I Wish I Knew When I Started In Marketing
- 6 Ways That Bloggers are Like Rappers
- Relationship Marketing or Social Media?
- Five Reasons Twitter is an Essential Social Media Tool
- SphinnCon North Carolina - 2nd May 2008
- 3 Advanced Tips to Optimise Your Blog Feeds
- Blogging Under False Pretences to Become a Crime in the UK
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By Barry Schwartz
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