SearchCap: The Day In Search, April 18, 2008

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Apr. 18, 2008 at 3:36pm Eastern by Barry Schwartz

SearchCap: The Day In Search, April 18, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

In the Trenches, April 18, 2008
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "Two Tweak Tools That Work" and this week's free tips and...
Search in Pictures: Yahoo! Bomb, iGoogle Artcafe & Yahoo Exec Faceball
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more....
The Midwest Earthquake & Search Engine Responses
So the Midwest of the US was rocked by an unusual 5.2 earthquake. Looking at Google Trends, which shows popular recent queries, I can see people immediately hit the search engines with queries like illinois earthquake, chicago earthquake and midwest earthquake. So how did the search engines do? Especially...
Google Poised To Become Top UK Marketing Vehicle, New Report Shows Breakdown Of UK Search Spend
In its Q1 earnings report yesterday, Google announced that UK revenues were $803 million (£407 million), which was part of overall revenues from outside the US of $2.65 billion or 51% of Q1 total revenues for Google. These figures prompted an item on a BBC blog to project that Google...
Yahoo's New Minimum Bid Prices Now Live: Advertisers Impacted
As expected, Yahoo announced that the new minimum bids for advertisers may no longer be the $0.10, they once were. Yahoo said that your new "minimum bids can be lower or higher than $.10." Note, the content network's minimum bids will remain at $0.10, at least for the time being,...
Google Video Redesigns & More Video Tips
Google Video has undergone yet another redesign. Both Google Blogoscoped and Google Operating System have detailed coverage with screen shots of the new design and how it compared to the old design. Tools For Your Video Career by Duncan at TechCrunch has an outstanding rundown on tools you can use...
Human Hardware: How Many Friends Can We Have Online?
In the last column, I introduced British evolutionary psychologist Robin Dunbar’s theory that we have cognitive limits to the number of social relationships we can maintain, and the importance of social grooming in all primates, including humans. Just as a quick recap, based on the relative size of our...
Microsoft Buys Travel Search Site Farecast
Travel search site Farecast was rumored to be a takeover target recently and the CEO has confirmed that the site has indeed been acquired by Microsoft. TechCrunch, citing John Cook at the Seattle PI, says the deal was worth something in the $100-$115 million range....
Please Take Search Engine Land's Audience Survey
We've got a special request of our Search Engine Land visitors and SearchCap newsletter readers. Take our audience survey! Please? If helping us keep the lights on isn't enough of an incentive, we'll toss in a chance to win a ticket in for Search Marketing Expo - SMX Advanced in...