« comScore Explains What Happened On Paid Click Decline But Great Google Earnings | Main | China Now Number One Internet Market, Surpassing US »
Apr. 21, 2008 at 8:40am Eastern by Greg Sterling
Anecdotal Evidence Of AdWords Performance On Yahoo
The AdWords Addict reports on the recent test of Google AdWords in Yahoo search results. Apparently changes were reflected equally quickly on both Google and Yahoo and performance on Yahoo (CTRs) was good, though no specifics are provided. Overall, the convenience of managing both engines from a single interface is also praised.
Look for questions surrounding this test (and its potential future) when Yahoo reports its earnings tomorrow afternoon.
|
Like The Story? Vote For It On Yahoo Buzz!
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds) |
Subscribe To Our Search Feed!         
|
| Share & Bookmark This Story! |
By Greg Sterling
Permalink
Jump To Comments
See Related Stories In: Google: AdWords, Google: Partnerships, Yahoo: Search Ads
