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Apr. 21, 2008 at 9:23am Eastern by Greg Sterling
Google Named Top Global Brand -- Again
Millward Brown, a unit of mega ad agency WPP, has named Google the world's top brand in its annual "Top 100 Most Powerful Brands" survey (report available here). The Guardian UK also covers the study. Millward Brown calculates the ranking based on corporate earnings, consumer survey data, projected future growth, and a host of subjective intangibles.
Here was the ranking of the top ten:
Source: Millward Brown
Google was previously ranked the top brand in the UK. And Interbrand's BrandChannel named Google the top global brand in 2007.
For more related discussion, see Techmeme.
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By Greg Sterling
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