SearchCap: The Day In Search, April 23, 2008

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Apr. 23, 2008 at 2:30pm Eastern by Barry Schwartz

SearchCap: The Day In Search, April 23, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

SMX Social: Mahalo To Do Microformats, Search Wikia Adds Alpha 0.2 Features & More
News from the first day of our SMX Social Media Marketing conference. Mahalo is now doing microformats as a way to enhance its search results and allow local businesses to be added to your address book. Wikia Search has gone to "Alpha 0.2" with new features. And other conference coverage,...
Microsoft Dips In Compete's Revised March 08 Search Figures
When I did my Ratings Service Faceoff: Search Share Compared, June 2007 To March 2008 post last week, I noted that Microsoft had an odd increase according to Compete for March 2008. The company now says this was due to Live Search Club traffic that it shouldn't have counted. Microsoft's...
And Now, 'Google Me' The Movie
Everyone has searched on his/her own name and some people even have real-time news alerts tied to their names. Now a new online documentary takes this vanity search phenomenon to a new level with Google Me the Movie. Part time actor Jim Killeen discovered there were six other Jim Killeens...
Yahoo Adds Click Filter Report
Yahoo announced a new reporting feature in the search marketing portal that enables advertisers to see which clicks Yahoo has deemed to be invalid. The report is named the "Click Filter Report" and is available by clicking the “Reports” tab, then selecting “Click Filter” under the “Traffic Quality Reports” section...
MicroHoo: High Stakes Game Of "Chicken" Now In Progress
Yahoo's generally solid quarter yesterday helps make the case that the company is worth more than the current value of Microsoft's bid. In advance of the earnings call yesterday, however, Steve Ballmer said that the company was not prepared to offer any more than what it already had put on...
Live Search News: MSNBot, Products Launches And Deep Links Appear
Microsoft's MSNBot is doing more crawling these days and is alerting webmasters accordingly to revisit robots.txt files. More detail can be found on the Live Search Webmaster blog. In other news, Live Search blogs officially about its version of sitelinks that first appeared back in September (and see here)....
Google Sued For Undesired AdSense Inclusion
Google is being sued by a man represented by a law firm that has successfully sued Google several times in the past. The firm is Kabateck Brown Kellner and the man is David Almeida, a local businessman from Massachusetts who claims that Google's sign up process for AdWords wrongly conceals...