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May. 1, 2008 at 8:04am Eastern by Barry Schwartz
SEMPO Institute Now Offering Agency Training Certification
The SEMPO Institute, a training division of SEMPO, is now offering agency training certification. The certification basically is a seal of satisfactory completion of their course work.
SEMPO Institute is offering Gold Seal level certification and Platinum Seal level certification. Gold Level requires that 20% to 49% of their search marketing employees graduate from a course. The Platinum Seal level is for 50% or more employee participation and certification.
It costs $250 to apply and is valid for one year. SEMPO circle members get the application fee waived.
SEMPO Chairman Dana Todd said:
SEMPO Institute is the pre-eminent training organization for best practices in all aspects of search engine marketing and advertising. The Institute certification process will provide interactive agencies that participate in our program with a means of showing they are up to speed on current SEM strategy.The courses and certification program are open to all search engine marketing, advertising, public relations, and interactive marketing agencies – basically any firm that needs to know best practices in search engine marketing in order to serve their customers well.
I currently do not see a way to sign up for the certification on the SEMPO Institute web site.
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By Barry Schwartz
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