SearchCap: The Day In Search, May 1, 2008

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May. 1, 2008 at 4:20pm Eastern by Barry Schwartz

SearchCap: The Day In Search, May 1, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web

From Search Engine Land:

Video SEO Can Give Small Businesses An Edge
Many of us in the online video advertising space have been encouraging small businesses to deploy video to stand out in search results and level the playing field with larger competitors. Some colleagues and I have been working with select clients to test, learn, test again, and learn again...
What SEO/SEM Professionals Should Know About Website Usability - Part 2
In part 1 of What SEO/SEM Professionals Should Know About Website Usability, usability experts Peter Morville and Susan Weinschenk answered the question, "What should SEO professionals know about usability?" For this installment, website usability guru Jakob Nielsen and Kim Krause Berg share their observations and perspectives. Enjoy! Jakob Nielsen's...
Google's CEO Discusses DoubleClick, MicroHoo, Don't Be Evil, Googlephobia And Mobile Search
CNBC news anchor Maria Bartiromo interviewed Google CEO Eric Schmidt on Tuesday and discussed a wide range of topics, from MicroHoo to advertising on YouTube, mobile and Googlephobia. There are no real surprises and nothing especially new (other than the statement about new ad products for YouTube this year). However...
Google TV Ads Available To All US Advertisers
The Inside AdWords Google Blog announced that all US-based advertisers should now have the TV ads option in their account. In fact, you should see the option after logging in to your AdWords account at the bottom, where it says "Other Campaign Types." Here is a screen capture of that...
Video Advertising: Branding Opportunity Or Direct Response Platform?
We’ve all seen the stats on video advertising growth. eMarketer suggests $4 billion by 2011 and Jupiter goes as high as $7 billion. As is often the case with these numbers, they are largely a black box, in that unpacking the elements that actually get us there from where...
SEMPO Institute Now Offering Agency Training Certification
The SEMPO Institute, a training division of SEMPO, is now offering agency training certification. The certification basically is a seal of satisfactory completion of their course work. SEMPO Institute is offering Gold Seal level certification and Platinum Seal level certification. Gold Level requires 20% to 49% of their search marketing...
Live Twittering The UK's Microsoft Live Search Executive Symposium
I'm in London today for Live Search's Executive Symposium, designed to educate key thought leaders, company executives and others about what Microsoft is doing in search and what's happing in search generally. I've twittered the morning sessions, which were interesting and full of stats. Below, the raw twitters. If time...
Microsoft Willing To Raise Bid, But How Much Is Enough?
The Wall Street Journal is reporting that Microsoft's directors are collectively willing to authorize the company to raise its bid for Yahoo to up to $33 per share but perhaps not to the levels that Yahoo has signaled it wants to be acquired. If such a sweetened bid did occur...