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May. 9, 2008 at 11:21am Eastern by Danny Sullivan
Coming Search Marketing Webcasts From SMN
Our sister site, Search Marketing Now, is offering a nice mix of free webcasts later this month, ranging from dealing with big PPC campaigns, big brand SEO and bridging the offline-online gap in analytics. SMN webcasts run about 40-50 minutes and start at 1 PM Eastern Time. Here's more about each one:
-
Managing Big, Complicated PPC Campaigns, Tuesday, May 13: Presented by David Szetela of Clix
Marketing and sponsored by Marin
Software.
-
Web Analytics and Beyond: Bridging the Online-Offline Gap, Thursday, May 15:
Christine Churchill of KeyRelevance discusses web
analytics, with a look at how to track offline conversions; Keith Maddox, CEO of
SiteAcuity and sponsor of the webcast will follow with case studies of web-to-phone tracking, to illustrate
how online marketing drives certain offline behavior.
- Big Brand Search Engine Optimziation: Managing Large Campaigns ,Thursday May 22: Search Engine Land executive editor Chris Sherman will present this webcast sponsored by iProspect.
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