Subscribe Via Web Feed Subscribe with Google Add to My Yahoo! Subscribe with Bloglines Add to netvibes Subscribe with Live.com

‹‹ Microsoft Launches “Search And Give” Charity For Searching | Main | SMX Advanced ‘08 - Day Two Recap ››

Jun 4, 2008 at 4:19pm Eastern by Greg Sterling

Google Sued For “Fraudulent Mobile Subscription Services”

Eric Goldman has posted about yet another lawsuit against Google. This time the plaintiffs were allegedly wronged in a case involving mobile subscription services. Google is not the alleged wrongdoer here, but is being sued because it allowed the wrongdoer to advertise (AdWords) and the plaintiffs got to the bad actor via those ads.

The case involves a number of claims regarding failure to disclose information and alleged fraud by the third party against plaintiffs. Goldman summarizes their arguments:

–Google has an express policy requiring mobile service providers to disclose certain info to consumers about their practices –Google deliberately does not enforce this policy (or inadequately enforces it) to enjoy undeserved cash –As a result, Google should stand behind all of the losses committed by its advertisers

Google is essentially asked to be an insurer of the plaintiffs’ losses. Goldman goes into case history and a discussion of the relevant legal precedents. He ultimately concludes the case lacks merit and will likely fail.

Like The Story? Vote For It On Yahoo Buzz!
Subscribe To Our Daily Search News Recap!
Your Email:
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds)
Subscribe To Our Search Feed!
Subscribe Via Web FeedSubscribe with GoogleAdd to My Yahoo!Subscribe with BloglinesAdd to netvibes
Subscribe with Live.comSubscribe in NewsGator OnlineSubscribe in RojoAdd to My AOL
Share & Bookmark This Story!
By Greg Sterling Permalink
See Related Stories In Google: Legal

Search:

Search Marketing Expo

Save the date for:
SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.
SMX West - February 10-12

Most Recent News Posts

About Search Engine Land

Stay Updated!

Get Our Search Newsletters:
Email:
Daily Monthly

Get Our Search Feed:
Subscribe Via Web FeedSubscribe with Google
Add to My Yahoo!Subscribe with Bloglines
Add to netvibesSubscribe with Live.com
Subscribe in NewsGator OnlineSubscribe in Rojo
Add to My AOL
More About Our Feeds & Newsletters

Add to Technorati Favorites

Track Us Socially:
Facebook: Our Search News App
Facebook: Search Engine Land Page
Facebook: Search Engine Land Group
Flickr: Search Engine Land
LinkedIn: Search Engine Land Group
Twitter: Search Engine Land Feed

Bragroll