« Microsoft Seeks To Bring Collaboration To Search | Main | Disney World 3D Now Playing In Google Earth »
Jun. 5, 2008 at 12:35pm Eastern by Greg Sterling
Google Adds TV Campaign Analytics
Google announced that it was adding TV campaign analytics to AdWords. If you're using the Google TV Ads system, you can now get metrics on the performance of those campaigns via Google Analytics.
Here are the metrics that you can obtain on TV Ads:
* Impressions delivered
* Number of ad plays
* Cost
* CPM
My understanding is also that you get to see the ad duration too -- or whether people watched the entire ad. And if you act now, Google says it "will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2000."
Google TV Ads encroaches on SpotRunner's turf and allows contextual targeting, dayparting, and demographic targeting. Sophisticated advertisers can also seek to coordinate or integrate their TV ad creative with their online/search campaigns more readily this way.
|
Like The Story? Vote For It On Yahoo Buzz!
Send me the monthly search newsletter too! (Learn more about our newsletters and feeds) |
Subscribe To Our Search Feed!         
|
| Share & Bookmark This Story! |
By Greg Sterling
Permalink
Jump To Comments
See Related Stories In: Google: AdWords, Google: Analytics, Google: TV
