SearchCap: The Day In Search, June 5, 2008

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Jun. 5, 2008 at 9:36pm Eastern by Barry Schwartz

SearchCap: The Day In Search, June 5, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Disney World 3D Now Playing In Google Earth
Disney had made a 3D version of its Florida theme park for Google Earth. Disney has reportedly gone to great lengths to make this an especially rich 3D experience. You have to have the latest version of Earth and then you navigate to Disney World and click on the golden...
Google Adds TV Campaign Analytics
Google announced that it was adding TV campaign analytics to AdWords. If you're using the Google TV Ads system you can now get metrics on the performance of those campaigns via Google Analytics....
Microsoft Seeks To Bring Collaboration To Search
Microsoft has experimentally introduced "SearchTogether," which allows people to use a browser plug-in (IE7 only) to literally collaborate on search. You need a Windows Live ID and Messenger but you can apparently use any search engine you like. Here's a tutorial and some screens....
Analytics Provider Enquisite Differentiates With Offline Data
Analytics provider Enquisite just announced a funding round. The analytics space is tough and competitive. However Enquisite, which has both a free and a "pro" (paid) version seeks to differentiate with a number of interesting features. It offers visibility on where traffic is coming from offline, by city and postal...
Google Drops Ability To Watch Video Directly In Search Results
Ionut posted something I have noticed for the past few weeks and Vanessa Fox posted a few days ago, Google has removed the ability to watch videos directly in the search results. In the past, a search for starwars kid, as one example, returned a video with a plus sign...
A Small Business Marketing Success Story: Teresa Boardman, Real Estate Agent
The real estate industry has a bad rap in the upper levels of search marketing. We deplore the SEM agencies that sell ineffective and/or shady tactics to the real estate industry. We criticize the agents and brokers who are victimized by their own ignorance or indifference. I've called real...