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Jun. 9, 2008 at 1:04am Eastern by Greg Sterling
Marchex Creates AdHere, A National-Local PPC Ad Network
Marchex, which has been investing heavily in the local search market, has now brought together its broad range of assets into a single PPC ad platform and network that it's calling "AdHere." AdHere is intended both for brands and national entities trying to reach local consumers online, as well as small businesses seeking exposure in their respective markets and service areas.
In addition to its own ad network, OpenList, and local-vertical domain sites, AdHere extends to a range of third party sites, including:
-- IDG - Publishers of PC World, CIO Magazine, and Macworld
-- Ziff Davis Enterprise - Publishers of eWeek, CIO/Insight, and Publish
-- Banks.com - Timely advice and first-class tools for building personal wealth - covering banking, loans, investing, insurance, taxes, real estate, and autos
-- RealtyTrac - the leading online marketplace for foreclosure properties, providing all the resources that home seekers, investors, and real estate agents need to locate, evaluate, and buy properties below market value
-- AmericanTowns.com - a national network of community-based websites where people can find & share the best local information for every town in America
-- YourStreet.com - Indexes and maps thousands of articles, blogs, and conversations down to the street level
-- Lat49 - an online ad network providing local and brand advertisers with delivery of geo-targeted and contextual ads across a network of online maps
-- HelloMetro - city level information on local history, attractions, real estate, jobs, Yellow Pages, White Pages, and local resources
The company claims exclusive placements on 200 "premium publisher sites." The network allows targeting and ad buying by site, category, and/or keyword.
The idea behind AdHere is to provide a coherent single point of entry for advertisers seeking to reach the local market at scale.
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By Greg Sterling
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