SearchCap: The Day In Search, June 10, 2008

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Jun. 10, 2008 at 4:21pm Eastern by Danny Sullivan

SearchCap: The Day In Search, June 10, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Adds Numeric Scale And CSV Downloads To Google Trends
Google Trends has been a popular tool since its launch in 2006. It is one of several free tools that provides some helpful insight into search query popularity and by extension search volumes (although the tool doesn't explicitly report on search volumes). Since launch Google has added features, such as...
Trust the Linkers, Not The Links
As much as I hate to pile on, run it into the ground, or beat a dead horse, when the topic is link bait I can't resist, thus this week's Link Week column. The recent fake-news-story-as-successful-link-bait event and the surrounding firestorm has bugged me and had me thinking, which...
Landing Pages: Part of the Site, or Part of the Ad?
Quick question: how do you think of your landing pages? (a) As part of your site. (b) As part of your ads. When you reflect on it, the answer probably should be a little of both. For most online marketing campaigns, landing pages are transitional -- a bridge from the...
Smooth Sailing Through The Rough Waters Of A Down Economy
Economic waves rise and fall and Internet retailers are as vulnerable to capsizing as any business. Why do some local businesses seem to ride it out more easily than others? What can you do to help your business stick around until the next break in the storm? Here are...
McCain Using Google To Vet VP Candidates
According to Reuters presumptive Republican nominee John McCain is using Google as a tool to do background checks on potential running mates: "You know, basically it's a Google," he said to laughter at a fund-raising luncheon when asked how the selection process was going. "What you can find out now...
Search Illustrated: Search World 2008
Search engine results aren't realized simply from optimizing your web site anymore. This week's infographic shows that gaining an understanding of the multi-channel nature of the Internet is key to successful online marketing campaigns:...
Instant (Bad) Karma's Gonna Get Ya: AdWords Account Quality At Startup
This one's for all of you consultants, agencies, and in-house SEM's who find themselves "inheriting" a sloppily-built account started by someone else. It's also a cautionary tale for anyone thinking about "casually" starting out an AdWords account. Hopefully I'll save you some cash today, but in particular I hope...