SearchCap: The Day In Search, June 11, 2008

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Jun. 11, 2008 at 3:57pm Eastern by Barry Schwartz

SearchCap: The Day In Search, June 11, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

McCain Website Gaffes
I spotted an interesting story on Talking Points Memo about how John McCain had a menu item "Golf Gear" on his campaign website. My first thought was that this must have been clever hacker trying to make McCain look like an elitist. But no, the McCain campaign earnestly thinks golf...
SMN Webcasts Next Week: Ad Networks On Tuesday, Quality Score On Wednesday
Two hot topics on Search Marketing Now webcasts coming up next week – on Tuesday, June 17 at 1 PM EDT, it's Ad Networks Best Practices: Keeping Your Advertisers Happy. Dana Todd, President Emeritus of SEMPO, and Tom Cuthbert, Moderator of the Click Quality Council, will talk about the current...
Googlers In Space: Google Founder Brin Books Flight
Google Co-Founder Brin Books First Private Space Flight from SmartMoney reports that Sergey Brin, Google's co-founder, is booked to visit the International Space Station in 2011. The one of two seats available for the first private space flight to the International Space Station was reserved by Brin. Google Co-Founder Books...
Looking For Stations With Cheap Gas Prices? Search Tools The Rescue!
As the price of gasoline is speeds toward $5.00, it's no surprise that tools helping consumers find less expensive gas are gaining visibility and popularity. Search Engine Journal and Google Maps Mania both have had nice roundups recently. Below, a look at some of the tools from them plus...
Google "Skip Intro" Link Skips You Past Splash Pages, Plus Google Offers Query Translation
Sick of sites that force you to sit through a Flash splash screen? Now Google's offering a "Skip Intro" link to save you that annoyance. Plus, Google's also offering to translate your queries into other languages. More on both, below....
Live Search xRank: Ranking Politicians & Bloggers, Too
Microsoft Live Search's xRank feature got some attention when it launched as a way to track celebrities. But you might not realize the service also now tracks buzz about musicians, politicians and -- yes -- bloggers....
Invest First In Conversions, Then In Driving Traffic
Much time and energy has been devoted to improving PPC campaigns and SEO programs for B2B websites. The basic premise of advertising and optimization is to improve visibility and response. i.e. get that click! But, I've noticed recently that many marketers are focusing their initial marketing efforts not on...
Rallying The Troops When Support Turns To Apathy
When you first started your in-house SEO program, it was likely a tough sell. You had to convince executives to green-light your idea, which many probably didn’t understand the first time around. They wanted projected ROI, and you tried to explain the difficulty of predicting that. Your boss wanted...
Microsoft Decides It Doesn't Want To Play In Classifieds, Shutters Live Expo
Microsoft's Live Expo was an interesting mix of listings and social networking features. But it was an experiment that Microsoft has decided it doesn't want to continue, like Book Search. Expo is closing down on July 31....