SearchCap: The Day In Search, June 24, 2008

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Jun. 24, 2008 at 4:25pm Eastern by Barry Schwartz

SearchCap: The Day In Search, June 24, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

June 2008 California Fire Maps
Wildfires, again, in my home state of California. People are looking for maps of where they are at, so here are some resources:...
What's a 404 to Do?
Have you ever written a blog post or an article and after publishing it, gotten an email telling you that one of your links is broken? It happens to all of us once in a while. But what happens to the links that slip through the cracks and remain...
Interview: Carter Maslan On Google's Local Business Center Upgrade
Google Maps recently introduced a new user interface for the Local Business Center. There were some issues with the upgrade and Carter Maslan, Google's Director of Product Management for Local, agreed to answer some of my questions about the process in a phone conversation. Below, selected excerpts from our conversation:...
Mr. Google, Tear Down This Google Trends Wall!
About two seconds after Google Trends For Websites came out, people started noticing that one company's websites oddly had no data available -- Google's own. Google will tell you all about the traffic to competitors like Yahoo and Microsoft but gives away nothing about itself. The same is true...
Google Ad Planner Launches, Offers Site Demographic Profiles
Google has launched Google Ad Planner as an invite-only beta. It's designed to allow advertisers to identify sites with demographics they're interested in -- even sites that aren't part of Google's advertising network....
Google Introduces Map Maker For "Uncharted" Regions
There's an interesting analogy to the 15th and 16th Centuries when European explorers (or colonialists) were out sailing and mapping the globe. The world was not entirely known and mapped at that time. So it is today on the Internet. While many areas are highly developed and well documented in...
Google Adds "Report Images" To Web Search Results
Finding adult images on Google by doing an ordinary web search is not all that uncommon these days. In fact, I reported one such as in March and another case this morning at the Search Engine Roundtable. What I also noticed this morning was a new feature to "report images"...
Google The "Moral Compass" Of The US Justice System?
What's Obscene? Google Could Have an Answer from the New York Times documents a case that is underway in the US legal system where Google Trends was brought in to determine the morality of what is sexually explicit content. The case is about a Florida-based porn web site that the...
Search Illustrated: Business To Consumer Credibility Through Optimization Of Content
Search marketing campaigns for business-to-consumer websites need to address the issues of trust in the brand name as well as confidence in making a purchase. Third party validation and "wisdom of the crowds" mentality rule the day. This week's infographic illustrates various pieces of content that can be created...
Symbian Mobile Platform To Become Free, Rivaling Android & iPhone
The Symbian mobile software is already what Google Android aspires to be: the world's dominant smartphone operating system (it runs Nokia smartphones, among others). But it isn't free, or I should say wasn't free until today. Nokia announced that it was buying the shares of Symbian that it doesn't own...